At Modern Luxury, connection and community define who we are. We use cookies to improve the Modern Luxury experience - to personalize content and ads, to provide social media features and to analyze our traffic. We also may share information about your use of our site with our social media, advertising and analytics partners. We take your privacy seriously and want you to be aware that we have recently made changes to our Privacy Policy, which can be found here.

I AGREE
    

Brooklyn Nets & Hamptons

Hamptons connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.

Untitled-2-0006.jpg

The Brooklyn Nets have the opportunity to own an online advertising program on both hamptons-magazine.com & gotham-magazine.com. Utilizing strategic and targeted digital assets, the custom program will promote exclusive VIP packages for the Brooklyn Nets, serving to generate buzz and awareness among our engaged online audience, while simultaneously driving traffic and leads. 

Untitled-1-0006.jpg

PROGRAM OVERVIEW

Program Overview:

Run of Site Display Advertising

Hamptons will provide the Brooklyn Nets ROS advertising, at 25 - 33% share of voice, pending inventory availability (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions)

Ad units will run across each channel of the Hamptons website and can incorporate rich media. All units will be hyperlinked to the Brooklyn Nets' website to drive traffic.

High-Impact Site Skin

The Brooklyn Nets will receive 2 weeks of site skin advertising, providing high-impact units to be on display to desktop users, hyperlinked to the Brooklyn Nets website.

Homepage Pop-Up

Hamptons will promote the Brooklyn Nets via a homepage pop-up ad banner, for 2 non-consecutive weeks during the duration of the program. Pop-up banner can include short video to bring the ad to life for readers.

Dedicated Email Blast

The Brooklyn Nets will receive dedicated e-blasts sent to GreenGale's high-quality opt-in email subscribers. Our lists are verified by Claritas to have 20% of subscribers with incomes >$1MM. We also have strong open rates, with blasts consistently achieving rates between 20-25%. All dedicated e-blasts have optional a/b subject line testing, as well as unique send times per individual suscriber (based upon time of day that subscriber is most likely to open email) to ensure maximum open rates.

Social Media Promotion

Hamptons will promote the Brooklyn Nets to our engaged followers via our dedicated social media channels. Content can be determined after consultation between the Brooklyn Nets & Hamptons content editors.

Monthly e-Newsletter Promotion

Each week during the summer season, Hamptons magazine deploys an editorial email newsletter with content relevant to the market. The Brooklyn Nets have the opportunity to position the brand in front of our coveted opt-in subscribers with a promotional unit within the newsletter. Units include top leaderboard and bottom rail ad banners, and promotional advertorial units, pending inventory availability.

 

collage1-0002.jpg

ABOVE, CLOCKWISE FROM TOP: SITE SKINS, HOMEPAGE POPUP, ROS ADVERTISING
BELOW, FROM LEFT: DEDICATED EMAIL BLAST, ENEWSLETTER, SOCIAL PLACEMENTS

collage2-0001.jpg

 

PACKAGES/DELIVERABLES BREAKDOWN

Tier 1

Hamptons

- 2 dedicated eBlasts (timing: June & August)
- 4 weeks ROS advertising at 33% SOV (timing: August, utliizing970x90 large leaderboard,
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)
- 2 weeks site skin advertising  (timing: any point during program duration)
- 2 weeks homepage popup (timing: any point during program duration)
- 4 social media posts (timing: any point during program duration)
- 2 eNewsletter placements (timing: July & August)

Gotham

- 1 dedicated eBlasts (timing: July)
- 4 weeks ROS advertising at 33% SOV (timing: July, utliizing970x90 large leaderboard, 
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)
- 2 weeks site skin advertising  (timing: any point during program duration)
- 2 weeks homepage popup (timing: any point during program duration)
- 4 social media posts (timing: any point during program duration)
- 2 eNewsletter placements (timing: July & August)

Tier 1 Net Investment: $10,000

 

Tier 2

Hamptons

- 1 dedicated eBlasts (timing: June)
- 2 weeks ROS advertising at 33% SOV (timing: August, utliizing970x90 large leaderboard, 
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)
- 2 weeks site skin advertising  (timing: any point during program duration)
- 4 social media posts (timing: any point during program duration)
- 2 eNewsletter placements (timing: July & August)

Tier 2 Net Investment: $5,000

 

topcollage-0001.jpg

THE HAMPTONS VISITOR

 

NM_OnlineMediaKitsocialnumbers3.jpg


 

OUR  AUDIENCE

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• The sites outlined in this proposal receive over 140,000 unique visitors a month, and generate over 200,000 pageviews

• We maintain a strong social presence in each of our markets, with 33,000+ Twitter followers,  43,000+ Facebook likes, and 49,000+ Instagram followers. 

• We also have a strong email marketing platform, with 21,000+ high quality, opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

Hamptons_laptop-0001.jpg

 

VIDEO - ABOUT HAMPTONS/GREENGALE PUBLISHING

For more on this exciting opportunity, contact:

Michael Capace
michael.capace@greengale.com

Jimmy Kontomanolis
jimmy.kontomanolis@greengale.com

Untitled-3-0004.jpg