A swoonworthy selection of essentials like this Chanel spring/ summer 2020 surfboard will be on offer at the newly debuted Chanel ephemeral boutique in East Hampton
CHANEL DEBUTS A NEW EPHEMERAL BOUTIQUE IN EAST HAMPTON, BRINGING THE HOUSE’S PARISIAN SPIRIT A LA PLAGE.
Take a stroll down Newtown Lane and you might notice a shingled Hamptons boutique has been newly outfitted courtesy of the iconic house of Chanel. The two floors outfitted with Parisian panache showcase bags, shoes, eyewear, watches, fine jewelry and a selection of sublime silhouettes from the Coco Beach and Métiers d’Arts 2021/2022 collections by Virginie Viard. The decor is oh-so-Coco as well (bien sûr)—think matte black painted floors topped by boucle rugs, creamy linen couches and accents nodding to Gabrielle Chanel’s legendary apartment at 31 rue Cambon in Paris. A charming garden will play host to events throughout the season, and we expect this sophisticated spot to be the most stylish salon of the season. 26 Newtown Lane, East Hampton, chanel.com
Photography by: SURFBOARD PHOTO COURTESY OF BRAND
