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Diamond in the Not So Rough

By Rachel Feinblatt | August 31, 2020 | Home & Real Estate Features Home & Real Estate

Jolie Altman, the jewelry designer and brains behind W-Purple, has an eye for glitter and glory.


Ever since she was young, Jolie Altman, an artist in multiple media, has always had her eyes on the glittery prize. At first, her love for glitter manifested itself across notebooks and go-go boots from grade school that were shiny and full of sparkle. Today, her pieces, which range from jewelry to home accessories to furniture, have been seen on celebrities like Oprah Winfrey and Jane Pauley and in stores like Bergdorf Goodman and Intermix. But her creativity and ability to think outside the box steered her business and aesthetic toward the new, thanks to a keen sense of observation and one fortuitous encounter.

“One day while I was outside, I noticed pieces of wood from a recently chopped-down tree," Altman explains. “What I discovered was the beauty of the graining and fantastical patterns making up the rings.”


Naturally this discovery became part of her creative process that called for a marriage of her favorite things. “I came up with the idea to highlight these natural patterns through glitter. It was a very exciting idea to me,” she admits. “I had always enjoyed using materials in unlikely ways. Combining natural materials with a totally man-made product struck just the right chord with me.”

The end result is W-Purple, a fusion of natural and man-made, combining muted tones of sturdy aged wood with the brashness of glittery goods. Available in tables, trays and other similar items, each piece is handcrafted to achieve a dazzling and radiant effect that will definitely put a sparkle in your eye.



Photography by: Courtesy of Alyona Kuzmina