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HausVac & Hamptons

Hamptons connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.

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HausVac has the opportunity to own an online advertising & sponsored content program on hamptons-magazine.com. For 4 weeks, sponsored content & a dedicated email marketing campaign will promote HausVac. All content will contain custom call-to-action linking to HausVac's website, and will be pushed through Hamptons' extensive social & email marketing channels.

The program will serve to generate buzz and awareness around HausVac among our engaged online audience, while simultaneously driving traffic to the brand's website and ultimately increasing leads & sales. 

PROGRAM OVERVIEW

Program Overview

Hamptons will work in consultation with HausVac to create and promote engaging online content. The program will run for 1 month (timing TBD). The program will consist of 5 elements:

1. Sponsored Content

Hamptons will produce custom content relating to HausVac. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to): 

- "Building a House? You Need To See HausVac Before You Do"  
- "How to Increase the Value of Your Home in the Hamptons"  

Hamptons will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers. 

2. Dedicated email blast

HausVac will receive dedicated e-blasts sent to Hamptons' high-quality opt-in email subscribers. These e-blasts can be used to promote online sponsored content, or for advertising/specials/announcements specific to HausVac. 

3. Social Media Promotion

Hamptons will promote HausVac to our engaged followers via our social media channels. Content can be determined after consultation between HausVac & Hamptons content editors.

4. Monthly e-Newsletter Promotion

Hamptons will promote HausVac via our monthly e-newsletters. Content can be determined after consultation between HausVac & Hamptons content editors, but can mirror what is used in the dedicated email blast. Alternatively, content can be general advertising. 

5. ROS Advertising

Hamptons will provide HausVac ROS advertising, at 33% SOV. 

Deliverables & Commitment

- 2 sponsored content pieces, each running for 2 weeks and receiving prime placement in the hamptons-magazine.com homepage rotator. 
- 1 dedicated email blast, to be activated at any time during the program duration 
- 2 spots in Hamptons monthly newsletter 
- 2 sponsored Instagram posts  
- 2 sponsored Twitter posts 
- 2 sponsored Facebook posts 
- 1 months ROS advertising at 33% SOV  
Total package commitment: $5,000

 

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THE HAMPTONS VISITOR

 

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OUR  AUDIENCE

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 90,000 unique visitors a month, and generate over 180,000 pageviews

• We maintain a strong social presence across the Hamptons area, with 20,000+ Twitter followers,  31,000+ Facebook likes, and 35,000+ Instagram followers.    

• We also have a strong email marketing platform, with 10,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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VIDEO - ABOUT HAMPTONS/GREENGALE PUBLISHING

For more information on this exciting opportunity contact 

victoria.henry@greengale.com
(631) 283-7125