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Maserati & Hamptons

Hamptons connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.

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PROGRAM OVERVIEW

Hamptons will partner with Maserati via a fully integrated partnership program that will achieve the following: 

- Strategically align Maserati to tap into the "luxe in-crowd" of the Hamptons
- Introduce Maserati to a sophisticated, upscale audience 
- Increase digital presence of Maserati with an integrated online campaign 

EVENT ACTIVATION   
Exclusive event experiences will connect Maserati to Hampton's network of upscale influencers 

PRINT  
High-impact advertisements in Hamptons ensure the Maserati brand message is delivered to our affluent, sophisticated and culturally-astute readers  

DIGITAL  
Custom digital programs will generate buzz and awareness around Maserati among our engaged online audience, while simultaneously driving traffic to the brand's website and ultimately increasing leads & sales. 

PARTNERSHIP STRATEGY

Event Activation

Hamptons magazine will partner with Maserati to create unique experiential event activations that will allow a group of prospective clientele to experience the brand first-hand at the highest-profile locations in the Hamptons over July 4th week. Depending on the tier level purchased, Maserati will receive exposure at the following events and iconic Hamptons hotels/wineries/resorts:

Hamptons July 4th Issue Celebration Summer Lawn Party *

Hamptons hosts an extravagant summer soiree featuring notable influencers who have appeared within the pages of the magazine. This year’s event will be a July 4th Summer Lawn Party, celebrating the people and luxury brands and experiences that make the Hamptons special.

Maserati will have the opportunity to be a part of this event with a luxury auto display where guests can interact with the vehicles and brand ambassadors.

DETAILS 
Date: June 29, 2017
Location: Southampton Social Club
Guests: Approximately 250

Southampton Fresh Air Home American Picnic

Each Year the Southampton Fresh Air Home hosts their American Picnic featuring their spectacular Grucci Fireworks display. The event brings together elite East End families for a day and evening of fun around the July 4th Holiday. Maserati has the opportunity to be featured at this spectacular celebration. 

DETAILS
Date:  June 30, 2017
Location: 1030 Meadow Lane, Southampton
Guests: Approximately 500

Maserati Luxury Auto Display Opportunities

Hamptons magazine will arrange for Maserati to have display opportunities at key high-traffic luxury locations in the Hamptons over July 4th Weekend, including Montauk Yacht Club (Montauk), Wölffer Estate Vineyard (Bridgehampton), and Barons Cove (Sag Harbor).

DETAILS  
Date:  June 30 – July 2, 2017
Location: Luxury Destinations, Hamptons
Estimated foot traffic: 500/day per location

Market Art + Design

Market Art + Design returns to The Bridgehampton Museum this July 2017, bringing the East End's premier art fair to the center of bustling Bridgehampton. Market Art + Design, the successful evolution of Art Market Hamptons, will showcase presentations by top galleries enhanced by a striking and tightly curated Design component pulling from dealers and designers from around the world.

Market Art + Design will work alongside sponsors and partners The Wall Street Journal, The Bridgehampton Museum, and Perrier to create an exciting and extremely visible event for Eastern Long Island.

DETAILS  
Date: July 6, 2017
Location: Bridgehampton NY
Guests: Approximately 2000

Hamptons Film Festival Summer Documentary Screening*

Hamptons magazine will work with HIFF to kick off their summer documentary screening series. The evening will feature cocktails and dinner followed by the first of 4 documentaries to be screened during the season. This is the 25th Anniversary of the Film Festival and is sure to generate a great deal of buzz for participating brands

DETAILS  
Date: July 8, 2017
Location: East Hampton
Guests: Approximately 100

*At the select noted events ONLY, Hamptons magazine will provide the following:

- Event Content/Host 
- Catering 
- Liquor 
- Entertainment 
- Design and distribution of event invitation 
- Management of RSVP's and Check-In 
- Production of Event Signage 
- A Photographer to cover the event 
- Magazines for distribution on-site 
- Social Media surrounding the event 
- Post-Event coverage on the Hamptons website and in the pages of Hamptons magazine

 

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Print

GreenGale Publishing’s lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve.   

Spreads in Hamptons ensure the Maserati brand message is delivered to our affluent, sophisticated and culturally-astute readers.

Maserati will receive:

- Beginning with the Memorial Day Issue Maserati will receive high-impact ads in Hamptons Magazine through early to mid July 4th of July.

Edit calendar

Memorial Day - Available May 26, 2017 (materials deadline April 26, 2017)    
Home Design/Philanthropy - Available June 16, 2017 (materials deadline May 24, 2017) 
Fourth of July - Available June 30, 2017 (materials deadline June 14, 2017)    
Summer Living - Available July 14, 2017 (materials deadline June 28, 2017) 

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Digital

Hamptons will work in consultation with Maserati to create and promote engaging online content, themed around a "Steer Your Summer, presented by Maserati" campaign. Beginning with the official kick-off of Hamptons Season, the digital campaign will begin Memorial Day Weekend and will run through mid-July. The program will consist of 4 elements:

1. Sponsored Content

Hamptons will produce custom content relating to Maserati, with a focus on upscale dining, leisure, and travel in the Hamptons. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics ideas could include a combination of (but are not limited to):   

- "Steer Your Summer: The Best Hamptons Vineyards to Sip Rose This Summer." 
- "Steer Your Summer: Where to Get the Best Surf & Turf This Summer in the Hamptons"
- "Steer Your Summer: What to Pack in Your Car for a Beach Day in the Hamptons"

Hamptons will ensure that the content resonates with your target audience, while still being timely and relevant to our readers. All content will contain custom CTA encouraging people to learn more about Maserati, as well as links to local dealers.

2. Dedicated email blast

Maserati will receive dedicated e-blasts sent to Hamptons' high-quality opt-in email subscribers. These e-blasts can be used to promote the online sponsored content, or for advertising/announcements specific to Maserati. A data-share option is also available, which allows Maserati to receive user data (including email addresses) for all subscribers who click on the emails, allowing Maserati to have access to new potential leads. All email blasts have option A/B subject line testing, as well as send time optimization, ensuring that each user receives the email at the unique time of day that they are most likely to open emails. 

3. Social Media Promotion

Hamptons will promote the sponsored content campaign to our engaged followers via our social media channels, generating awareness for the Maserati brand among a qualified audience.

4. ROS Advertising

Hamptons will provide Maserati ROS displaying advertising at 33% SOV for the duration of the program (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions).

5. BONUS - Hamptons Influencer Social Media Campaign

Hamptons magazine will leverage our relationships with local influencers and will tap into our network of "brand ambassadors" to provide Maserati with a tastemaker, which could include a notable local business owner, philanthropist, chef, etc. with a sizeable social following, over the July 4th weekend. During the weekend campaign, the select ambassador will document their East End weekend, driving a Maserati to upscale locations, events and happenings in the Hamptons. The photos and videos captured will be featured across the influencer's social networks, as well as Hamptons magazine's own Instagram & Instagram Story accounts.

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COMMITMENT & DELIVERABLES

Tier 1 Package

Event Activation
Maserati to be a part of:
- Summer Lawn Party
- Southampton Fresh Air Home American Picnic
- Maserati Luxury Auto Display Opportunities

 Print
- 3 full page spreads (running in Memorial Day, Home Design/Philanthropy, and Fourth of July 2017 issues)

Digital
- 4 pieces of sponsored content (each running for 2 weeks and receiving prime placement in the 
hamptons-magazine.com homepage rotator) 
- 1 dedicated e-blast
- 4 sponsored social media posts posts  (across Hamptons magazine Facebook, Instagram & Twitter accounts)
- 8 weeks ROS advertising at 33% SOV (970x90 large leaderboard, 
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)

Total net investment: $100,000

 

TIER 2 PACKAGE

Event Activation  
Maserati to be a part of:
- Summer Lawn Party
- Southampton Fresh Air Home American Picnic
- Maserati Luxury Auto Display Opportunities
- Market Art + Design
- Hamptons Film Festival Summer Documentary Screening 

 Print
- 4 full page spreads (running in Memorial Day, Home Design/Philanthropy, Fourth of July, and Summer Living 2017 issues)

Digital
- 5 pieces of sponsored content (each running for 2 weeks and receiving prime placement in the  
hamptons-magazine.com homepage rotator)  
- 2 dedicated e-blasts, with option for user data share
- 5 sponsored social media posts posts  (across Hamptons magazine Facebook, Instagram & Twitter accounts)
- 10 weeks ROS advertising at 33% SOV (970x90 large leaderboard,  
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)
- BONUS social influencer campaign, with access to Hamptons brand ambassador for July Fourth weekend

Total net investment: $150,000   

 

 

THE HAMPTONS VISITOR

 

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OUR  AUDIENCE

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 100,000 unique visitors a month, and generate over 180,000 pageviews

• We maintain a strong social presence in all markets we operate in, with 20,000+ Twitter followers,  31,000+ Facebook likes, and 36,000+ Instagram followers.    

• We also have a strong email marketing platform, with 10,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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VIDEO - ABOUT HAMPTONS/GREENGALE PUBLISHING

For further information, please contact:     

Shannon Pastuszak     

shannon.pastuszak@greengale.com    
617.456.1541