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I AGREE
    

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Hamptons magazine connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.

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NYCB LIVE has the opportunity to own an online advertising program on both hamptons-magazine.com & gotham-magazine.com. Utilizing strategic and targeted digital assets, the custom program will promote Long Island All Access passes for NYCB LIVE, serving to generate buzz and awareness among our engaged online audience, while simultaneously driving traffic and leads. 

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The NYCB LIVE Strategy

Program Overview:

Run of Site Display Advertising

NYCB LIVE will receive run of site display advertising, at 20 - 33% share of voice, pending inventory availability (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions). This opportunity provides NYCB LIVE with the opportunity to wrap relevant and timely editorial content for six (6) weeks during peak Hamptons season, aligning the brand with premium luxury content.

Ad units will run across each channel of the Hamptons website and can incorporate rich media. All units will be hyperlinked to the NYCB LIVE website to drive traffic and engagement.

Homepage Pop-Up

Hamptons will promote NYCB LIVE's premium experiences via a high-impact homepage pop-up ad banner, for 2 non-consecutive weeks during the duration of the program. Pop-up banner can include a short video to bring the ad to life for readers.

Dedicated Email Blast

NYCB LIVE will receive dedicated e-blasts sent directly to the inbox of our high-quality opt-in email subscribers. Our lists are verified by Claritas to have 20% of subscribers with incomes >$1MM. We also have strong open rates, with blasts consistently achieving rates around 20%. All dedicated e-blasts have optional a/b subject line testing, as well as unique send times per individual suscriber (based upon time of day that subscriber is most likely to open email) to ensure maximum open rates.

Social Media Promotion

NYCB LIVE will also have the opportunity to reach our fans/followers via our dedicated social media channels, promoting your premium package options to an engaged audience.

Monthly e-Newsletter Promotion

Each week during the summer season, Hamptons magazine deploys an editorial email newsletter with content relevant to the East End. NYCB LIVE will have the opportunity to position Long Island All Access in front of our coveted opt-in subscribers with a promotional unit within the newsletter. Units include top leaderboard and bottom rail ad banners, and promotional advertorial units, pending inventory availability.

 

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ABOVE, FROM TOP: ROS ADVERTISING, HOMEPAGE POPUP 
BELOW, FROM LEFT: DEDICATED EMAIL BLAST, ENEWSLETTER, SOCIAL PLACEMENTS

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The NYCB LIVE Program 

Tier 1 

Hamptons & Gotham

Per title:

- 6 weeks ROS advertising at 33% SOV (timing: May 15 - June 30, utliizing 970x90 large leaderboard,
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)
- 2 dedicated eBlasts (timing: May & June)
- 1 eNewsletter placement (timing: June)
- 4 social media posts (timing: any point during program duration)
- 2 non-consecutive weeks homepage popup (timing: any point during program duration) 


Tier 1 Net Investment: $20,000

Tier 2 

Hamptons Only

- 6 weeks ROS advertising at 33% SOV (timing: May 15 - June 30, utliizing 970x90 large leaderboard,
300x250 medium rectangle, 300x600 half page, and 728x90 interstitial) 
- 2 dedicated eBlasts (timing: May & June)
- 1 eNewsletter placement (timing: June)
- 4 social media posts (timing: any point during program duration)


Tier 2 Net Investment: $10,000

 

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THE HAMPTONS VISITOR

 

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OUR  AUDIENCE

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• The sites outlined in this proposal receive over 140,000 unique visitors a month, and generate over 200,000 pageviews

• We maintain a strong social presence in each of our markets, with 33,000+ Twitter followers,  43,000+ Facebook likes, and 49,000+ Instagram followers. 

• We also have a strong email marketing platform, with 21,000+ high quality, opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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For more on this exciting opportunity, contact:

Michael Capace
michael.capace@greengale.com

Jimmy Kontomanolis
jimmy.kontomanolis@greengale.com

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