Kiss boring summer style goodbye now that Italy's most exuberant fashion brand, Missoni, is back at Shari's Place.
Easy-to-wear cardigans and tank dresses are a perfect fit for the Hamptons’ relaxed elegance, says Missoni Creative Director Angela Missoni.
The East End welcomes a brilliantly bold arrival this summer as the retail emporium Shari’s Place adds Missoni to its stable of top designer brands. The Italian fashion house, a favorite of area celebrities dating back to the days of Jacqueline Kennedy Onassis and Diana Vreeland, is returning to the boutique after a lengthy absence.
The launch has been long anticipated by the Shari’s Place team. “Missoni is an iconic brand that we’ve had our eyes on for years,” says owner Shari Kaynes, who opened the shop 35 years ago and runs the business with her husband, Larry. “We were one of the first specialty stores to introduce Missoni to Long Island over 25 years ago.”
This summer, Missoni’s looks will feature exaggerated V-necks, trompe l’oeil effects, lightweight spacedye fabrics, and geometric patterns. While maintaining its classic aesthetic with knits and never-boring patterns, the brand is also introducing new stitches and compositions for enhanced depth. “Color and purity” are the collection’s primary themes, according to Creative Director Angela Missoni, who has overseen the fashion house’s design for two decades. “There are a few patterns, like the ones that mimic malachite and tiger’s eye, but contrasting color combinations—a bright, clean blue with tangerine, or pistachio with blush and gold—take center stage.” The collection is particularly beachready: Tank dresses, sarongs, and delicate cardigans are all core items.
The line’s trademark thin knits, joyful swimwear, and brilliant hues make it an ideal option for easy summer dressing, says Kaynes. “Their knitwear is chic and easy to travel with—it’s perfect for an evening out in the Hamptons. It’s what our client looks for in the Hamptons, because Missoni’s knit dresses, sweaters, pants, and skirts always look right. You can dress them up with a pair of heels or you can dress them down with a pair of flip-flops.”
For Angela Missoni, who has long admired Shari’s Place as the go-to for sophisticated European design on the East End, the fit is gorgeous. “We love Shari’s Place,” she says. “It’s a place for forward-thinking, bold women who are not afraid to take chances in their fashion choices or in life. With the collection’s informal and relaxed elegance, Missoni shares the same casually chic aesthetic and lifestyle as the Hamptons.” 29 Main St., Southampton, 726-7200; 44 Glen Cove Road, Greenvale, 516- 484-7400
Photography by: PHOTOGRAPHY BY ESTROP/GETTY IMAGES