Sotheby's International Realty & Hamptons

Program Overview

Hamptons will work in consultation with Sotheby's International Realty to create and promote engaging online content. The program will run for 1 month (timing TBD). The program will consist of 5 elements:

1. Sponsored Content

Hamptons will produce custom content relating to Sotheby's International Realty. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to): 

- "Properties You Need To See This Season"  
- "Properties With Amazing Landscaping In The Hamptons"  
- "Real Estate Trends: What's Happening Out East This Season" 

Hamptons will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers. 

2. Dedicated email blast

Sotheby's International Realty will receive dedicated e-blasts sent to Hamptons' high-quality opt-in email subscribers. These e-blasts can be used to promote online sponsored content, or for advertising/specials/announcements specific to Sotheby's International Realty.

3. Social Media Promotion

Hamptons will promote Sotheby's International Realty to our engaged followers via our social media channels. Content can be determined after consultation between Sotheby's International Realty & Hamptons content editors.

4. E-Newsletter Promotion

Hamptons will promote Sotheby's International Realty via our e-newsletters. Content can be determined after consultation between Sotheby's International Realty & Hamptons content editors, but can mirror what is used in the dedicated email blast. Alternatively, content can be general advertising. 

5. ROS Advertising

Hamptons will provide Sotheby's International Realty ROS advertising, at 33% SOV. 

Deliverables & Commitment

Tier 1 Package (1 month) 
- 2 sponsored content pieces, each running for 2 weeks and receiving prime placement in the hamptons-magazine.com homepage rotator. 
- 2 dedicated email blasts, to be activated at any time during the program duration 
- 1 spot in Hamptons monthly newsletter 
- 2 sponsored Instagram posts  
- 2 sponsored Twitter posts 
- 2 sponsored Facebook posts 
- 1 months ROS advertising at 33% SOV  
Total package commitment: $5,000

Tier 2 Package (2 months) 
- 4 sponsored content pieces, each running for 2 weeks and receiving prime placement in the hamptons-magazine.com homepage rotator.  
- 4 dedicated email blasts, to be activated at any time during the program duration. Sotheby's International Realty to receive user information of all contacts who click on the email blast. 
- 2 spots in Hamptons monthly newsletter  
- 4 sponsored Instagram posts   
- 4 sponsored Twitter posts  
- 4 sponsored Facebook posts  
- 2 months ROS advertising at 33% SOV   
Total package commitment: $15,000

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 90,000 unique visitors a month, and generate over 180,000 pageviews. 

• We maintain a strong social presence across the Hamptons area, with 20,000+ Twitter followers,  31,000+ Facebook likes, and 35,000+ Instagram followers.    

• We also have a strong email marketing platform, with 10,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile.