Hamptons connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.
Sotheby's International Realty has the opportunity to own an online advertising & sponsored content program on hamptons-magazine.com. For 4 weeks, sponsored content & a dedicated email marketing campaign will promote Sotheby's International Realty. All content will contain custom call-to-action linking to the Sotheby's International Realty website, and will be pushed through Hamptons' extensive social & email marketing channels.
The program will serve to generate buzz and awareness around Sotheby's International Realty among our engaged online audience, while simultaneously driving traffic to the brand's website and ultimately increasing leads & sales.
Hamptons will work in consultation with Sotheby's International Realty to create and promote engaging online content. The program will run for 1 month (timing TBD). The program will consist of 5 elements:
Hamptons will produce custom content relating to Sotheby's International Realty. Our online editors will work closely with your team to develop topics that are in line with your
marketing goals and objectives. Possible topics could include (but are not limited to):
- "Properties You Need To See This Season"
- "Properties With Amazing Landscaping In The Hamptons"
- "Real Estate Trends: What's Happening Out East This Season"
Hamptons will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers.
Sotheby's International Realty will receive dedicated e-blasts sent to Hamptons' high-quality opt-in email subscribers. These e-blasts can be used to promote online sponsored content, or for advertising/specials/announcements specific to Sotheby's International Realty.
3. Social Media Promotion
Hamptons will promote Sotheby's International Realty to our engaged followers via our social media channels. Content can be determined after consultation between Sotheby's International Realty & Hamptons content editors.
Hamptons will promote Sotheby's International Realty via our e-newsletters. Content can be determined after consultation between Sotheby's International Realty & Hamptons content editors, but can mirror what is used in the dedicated email blast. Alternatively, content can be general advertising.
Hamptons will provide Sotheby's International Realty ROS advertising, at 33% SOV.
Tier 1 Package (1 month)
- 2 sponsored content pieces, each running for 2 weeks and receiving prime placement in the hamptons-magazine.com homepage rotator.
- 2 dedicated email blasts, to be activated at any time during the program duration
- 1 spot in Hamptons monthly newsletter
- 2 sponsored Instagram posts
- 2 sponsored Twitter posts
- 2 sponsored Facebook posts
- 1 months ROS advertising at 33% SOV
Total package commitment: $5,000
Tier 2 Package (2 months)
- 4 sponsored content pieces, each running for 2 weeks and receiving prime placement in the hamptons-magazine.com homepage
rotator.
- 4 dedicated email blasts, to be activated at any time during the program duration. Sotheby's International Realty to receive user information of all contacts who click on the
email blast.
- 2 spots in Hamptons monthly newsletter
- 4 sponsored Instagram posts
- 4 sponsored Twitter posts
- 4 sponsored Facebook posts
- 2 months ROS advertising at 33% SOV
Total package commitment: $15,000
Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.
• Annual Household Income of $250,000 or More
• Income-Producing Assets of $750,000 or More
• Our sites receive over 90,000 unique visitors a month, and generate over 180,000 pageviews.
• We maintain a strong social presence across the Hamptons area,
with 20,000+ Twitter followers, 31,000+ Facebook likes, and 35,000+
Instagram followers.
• We also have a strong email marketing platform, with 10,000+ opt-in email addresses.
• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile.
For more information on this exciting opportunity contact
victoria.henry@greengale.com
(631) 283-7125
