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Nina Sarin Arias on Soho Store Opening and Hamptons Trunk Shows

| September 18, 2020 |


Hamptons’ own Nina Sarin Arias, the owner and creator of ARIAS, is preparing to return to her new concept store in Soho this fall. We check in with the slow fashion advocate, whose work fuses function with whimsy.

What led you to open a shop amid such a critical, transitory timing in retail?

The store on Broome Street is my first and will also be the brand’s flagship. It was always on my mind to open a store. When I came across the space in Soho earlier this year, I knew it was right for the brand because it is located at one of the best intersections of fashion and art, which is part of the brand’s DNA. I am opening to show support for the city that I love and being an American designer who designs and manufactures collections in New York City.

How has being out East affected your aesthetic point of view?

Some of the galleries in NYC are doing pop-ups out East, such as the Skarstedt, Pace Gallery and Hauser and Wirth. I have visited them all and am continuing to find inspiration for my upcoming collections.

What art have you seen recently that really stood out?

I was really inspired by the artist Jennifer Guidi, who had a solo show at the Gagosian gallery at the beginning of this year. She creates these methodical paintings where she paints on canvas in a rhythmic way and incorporates a beautiful color story.

How has your brand been affected by current times?

My focus is on the present and making beautiful clothes that women want to wear now. This summer we held two trunk shows in the Hamptons that were both really successful. I know exactly who my client is, and I have a direct line of communication with her through our website and trunk shows, which has resulted in strong collections.

Tags: fashion

Photography by: Courtesy of ARIAS