It’s always a good hair day when Brooke Shields is involved, especially with the launch of her haircare line, Commence.
Commence root serum
Hamptonite Brooke Shields is no stranger to self-care. Her luscious locks and direct feedback from her community on their hair and scalp health challenges as hey age were the fuel behind her latest venture, Commence. Empowering women to radiate confidence in every strand in the name of Shields, Commence collaborates with leading chemists to produce eco-friendly care for your hair, scientifically crafted for superior hair health.
Brooke Shields, founder and CEO
“My hope and goal was to understand if other women were experiencing the feeling of invisibility and of being overlooked by marketers and by society in general, as I was,” says Shields. “I wanted to know what women these ages were feeling and desiring and what they were hoping for in the next stages of their lives. I also wanted to learn what challenges they were facing and how those challenges could be resolved. Beyond the emotional improvements we all desired, hair and scalp changes were almost unanimously the issues that most women wanted remedied. We formulated products to specifically address these issues.”
By harnessing potent active ingredients proved effective through clinical studies, these products cater to all haircare needs while being environmentally conscious. Pure ingredients for pure beauty shine in this trio of offerings: 2-in-1 instant shampoo, 3-in-1 leave-in conditioner and thickening root serum. While the 2-in-1 instant shampoo uses rice powder and natural minerals to remove the visible signs of buildup and establish scalp balance, the 3-in-1 leave-in conditioner nourishes, strengthens and shines the hair while combating frizz with Mycofuse Protect. The line’s thickening root serum unlocks the secret to lustrous locks, soothing stressed scalps and promoting hair density and thickness from root to tip.
After a summer of ocean and pool wear and tear out East, Commence offers personalized solutions tailored to your unique hair needs. The brand embraces Shields’ ethos and the benefits of Commence Complex, creating gentle care for all hair types.
“The brand intrinsically aligns with what I believe and what I stand by,” says Shields. “My image has hopefully become one of relatability and honesty. Commence represents the same commitment to transparency, authenticity and efficacy.” shopcommence.com
Photography by: PRODUCT PHOTOS BY KEVIN CREMENS; SHIELDS PHOTO BY PAMELA HANSON
