Cult Gaia makes a splash in East Hampton with a new store on Newtown Lane.
Much to the delight of the smart set, Cult Gaia unveils its first Hamptons address this summer. The stylish sanctuary brings the brand’s chic collection to Newtown Lane in East Hampton with the debut of The Piscine. The 1,376-square-foot experiential boutique transports visitors into a shimmering and surreal poolside dreamscape. Throughout the space, customers are submerged into an aquatic sanctuary where the brand’s buzzy sculptural bags and statement pieces are displayed, like objets d’art. “I believe in being where our customers are—and being able to off er them an in-store escape to experience all the effort that goes into our details and craftsmanship in real life,” says Cult Gaia founder and designer Jasmin Larian Hekmat. “Being able to connect with our people is so valuable, and this is another opportunity to meet them where they are.” 66 Newtown Lane, East Hampton, cultgaia.com
Photography by: MAIN PHOTO COURTESY OF BRAND; BACKGROUND PHOTO BY YORKFOTO/ISTOCK
