Like almost everything else in 2020 culture, art fairs have been canceled. Still, this development has not diminished interest in the art market. And as is the case with digital space, digital art is having a major moment. That’s the catalyst behind the new Daata Art, a platform for collecting digital artworks, which will present international contemporary video and digital art from 20 galleries in an online art fair. This iteration is an extension of a platform founded in 2015 by David Gryn which commissions original sound, video and online works that can be streamed or downloaded from its site. As of now, there are over 400 works by artists including Tracey Emin, Larry Achiampong, Chloe Wise and more that have been commissioned.
Debuting in October, the event is timed to the digital edition of Frieze London and the now-canceled FIAC fair in Paris and it intends to keep the disconnected community united. “We are passionate about empowering all our peers in the art world to show and support artists’ video and digital mediums,” said David Gryn in a statement. “And about finding new audiences. The logic of the fair is straightforward; we want to center it around other fairs. We are not in competition with Frieze or Fiac; we’re working in tandem with them. I’ve been working in the field for more than 20 years and always want to find new audiences, connections, and collectors.”
Here is how it works. At Daata Fair each dealer will present no more than six works by a single artist. The show will also include a full docket of digital programming streamable on Instagram @daata.art. One of the latest additions to the Hamptons’ art scene will be participating in this event as well. Though Hauser & Wirth has not announced the name of the artist it's showcasing, the gallery is committed to participating in October and Daata Fair’s second edition that is already slated for December 2020.
Photography by: Tuomas A. Laitinen; courtesy of the artist and Helsinki Contemporary.