Find The Ultimate Rare Gem From Dannunzio

Originally founded by his grandfather Arthur Dannunzio and father, Philip Dannunzio, back in 1955, Dannunzio’s (dannunziodesigned.com) Artie Dannunzio checks in to share the secret to the brilliant brand.

Necklaces, earrings and bracelet from Dannunzio’s exclusive, globally patented Mirror collection

The brand ethos celebrates unique beauty and letting that inner beauty shine. How does that relate to the stones that you present?

The innovation that we have is something that is very new to the jewelry industry and is patented in over 70 countries. We’ve been able to fuse metals together and have an inside mirror of gold with diamonds set above it—but at a certain height where it really illuminates the natural diamond so perfectly. It brings all of its beauty out. And we have industry professionals that are unable to detect the size of the diamond, or the total weight of the diamonds… which I think is something our industry has been trying to achieve for decades, is to really have the diamond set so perfectly that it presents itself in the most perfect and beautiful way.

What else differentiates your pieces from other brands in the space?

Basically, it is very identifiable. There’s nothing else that looks like [it]; there are no mimics that can be even close. That’s a strong advantage. In our industry, there are incredible brands but there’s a lot of imitation. And the way they have to get their name out there is just spending millions of dollars of promoting the name and putting a premium necklace on a celebrity. We simply present our innovation, and when somebody experiences it, they love it. There’s nothing that compares to it. It’s so unique.

Necklaces, earrings and bracelet from Dannunzio’s exclusive, globally patented Mirror collection

Who do you think is most drawn to your collection?

It is very broadly liked by the consumers and it’s at all different levels. It’s true when somebody experiences it, because when they put their hands on it and they look inside, it captivates them, so it has a very broad appeal. I think it is for someone that’s looking for something different. I have never designed for a particular audience, so I don’t categorize it. It’s a very broad corridor.

What else is up next for the brand?

We have very much expanded our collection. We are now bringing another level of items to our grouping, which will be limited numbered and available based on order and based on a certain amount that we’re able to produce in a year. Some of these pieces take two and a half to three months to assemble. And that will add something unique, incredible and important for the collectors. Because people become collectors, they want more once they experience it. And they want different styles and different metal colors. It becomes a real part of their life. Another piece that we’re going to be finished with probably within the next month or so is a bracelet that I think will give many of the bracelets that are out a run for [their] money. It’s something so unique that it will shake things up.

As we head into the holiday season, what do you recommend for people who want to gift a special piece? Do you recommend they make an appointment?

I would recommend that they contact us to set up an appointment. We can use multiple ways to connect and meet so they can experience our unique innovation.