NFTs are all the rage. High-profile artists, luxury fashion brands and legendary sports teams have all gotten in on the digital trend, and now, the world of spirits is taking its turn.
Colombia's Dictador rum company has partnered with NFT wine and spirit platform BlockBar to release a rare vintage rum via NFT. The 1976 Dictador Generations bottles have been aged for 45 years, and come in a crystal decanter by renowned glassmaking house Lalique. Only 10 of bottles will be made available, set with a price tag of $25,000 each, payable via credit card or Ethereum on the BlockBar platform.
“We are thrilled to be partnering with Dictador, one of the most unique and prestigious Rum brands in the world,” BlockBar Co-Founder Dov Falic says. “Together, we will reach an entirely new class of collectors. Rum as a category has seen tremendous growth in recent years and has proven to be an emerging sector in the spirits world. Few rums make it to this age, and we are excited to showcase this exceptional rum in a beautiful Lalique decanter.”
The purchase grants the buyer an insider perspective on the brand, receiving an invitation to a private dinner for two with Master Blender Hernan Parra, a visit to the Cartagena distillery, a city sightseeing tour, and a stay for two at five-star hotel The Indias/Colombia. The private dinner will include an individual spirit tasting from Parra’s family collection.
These limited-edition bottles are some of the oldest rums in history and will come with a set consisting of a personalized expositor opened with a thumbprint and complete with professional lighting, a signed sketch of the bottle by Lalique Head Designer Marc Laminaux, and an album created and signed by Hernan Parra and Marc Laminaux titled “How was it made?”
“Dictador Generations en Lalique is a unique product and project in the history of Dictador," says Marek Szoldrowski, President of Dictador Europe. "The knowledge of a few generations of the Parra family transformed into a one-of-a-kind liquid, enclosed within a glamorous crystal designed by Lalique ... only a few bottles are left. We have decided to dedicate 10 of them to the NFT sale as a part of a personalized offer for our partner, BlockBar. It is the first project that would be this complex and unique, which would allow one to get to know the Dictador brand on every level their senses will let them."
Established in 1913, Dictador has been creating ultra-premium rums in Cartagena for over a century. Located in South America’s first major sugarcane production area, the distillery uses only the finest, highest-quality sugar. While luxury spirits are gaining popularity and recognition in the auction market, vintage rums remain rare. In March 2021, another decanter of Dictador Generations En Lalique sold for $41,950, marking the highest value for any rum sold during a Sotheby’s auction.
The 10 bottles will be available on Nov. 9, 2021. The NFT will serve as a digital receipt for the product. Buyers may exchange the NFT for the physical bottle, resell or transfer it directly through BlockBar at any time. BlockBar will store the bottle until the buyer requests its delivery. For more information about the liquor, visit Dictador online. To view the limited-edition product, visit BlockBar's website.
Photography by: Courtesy of Dictador