Dior pops up at Gurney’s Montauk—offering a myriad ways to look and feel fabulous this season.
The Dioriviera summer capsule collection is filled with the best and brightest swimwear, apparel and accessories of the season.
Much to our delight, Dior (dior.com) has popped up in Montauk—festooning the East End with the house’s signature toile de Jouy. The pop-up (open through Sept. 5) at Gurney’s Montauk spotlights the brand’s Dioriviera summer capsule collection, and it arrived in tandem with a Dior Skincare Cabine at Gurney’s newly reopened Seawater Spa. Continually reimaged by Maria Grazia Chiuri, the Dioriviera collection riffs on the house’s signature toile de Jouy, which graces skirts, dresses, shorts, swimwear and accessories—including the Lady D-Lite, Dior Book tote and Diorcamp bags, as well as the Dior Travel clutch. Maison Dior standouts complementing the collection of ready-to-wear and accessories include a surfboard emblazoned with the “Christian Dior” signature, a skateboard, a pool mattress, a parasol, beach games and fans as well as decorative objects, stationery, cushions and place mats to fully outfit your abode.
The exclusive Dioriviera collection is available in select, dreamy destinations across the globe—think Bali, Cannes, Capri, Marbella, Monaco, Montenegro, Mykonos, Portofino, Porto Cervo, Taormina and St-Tropez—and Montauk. Marking the first Dior Skincare pop-up in the U.S., the Dior Skincare Cabine at Gurney’s newly reopened Seawater Spa in Montauk offers fie exclusive Dior facial and body treatments developed at the Cheval Blanc spa in Paris—now offered with an ocean view. The treatments (available exclusively and for the first time in the U.S.) range from an efficient Deep Tissue Visage to the ultraluxe, 120-minute Le Miracle L’Or de Vie and incorporate key Dior Skincare ranges including Capture Totale, Dior Prestige, L’Or de Vie and Les Solutions Professionels (Dior’s professional line only used in spas). An exclusive selection of Dior Skincare will also be on offer in the Seawater Spa shop—including the bestselling Capture Totale super potent serum, Prestige Micro-Huile de Rose and the new Les Nympheas cleanser line along with a selection of eau de parfums from the La Collection Privée Christian Dior fragrance collection.
In other words, Dior is bringing the full, luxurious offering of Jouy to the East End indeed.