Summer truly feels like it is in our sights, but until then, meet EAU CLUB, a brand that’s making us even more excited for warmer months. The gorgeously chic lifestyle brand was launched by the New York girl about town, Emily Bibb. Bibb, who lives in the West Village, has always loved the water and the incredible culture that surrounds it.
The already popular brand is not even a year old yet! The signature collection launched in July 2018 and was the first stroke in the brand’s narrative and evolution to harbor a culture of flow. With an emphasis on thoughtful design and visual storytelling via editorial, EAU CLUB takes a mindful approach, sourcing conscious materials, packaging, and partners.
The entire collection is designed to go from pool to beach to bath stylishly and seamlessly. Bibb jokes about the phrase beach to bar. Each piece is designed around dressing for the water no matter what the season. Best of all each piece can be styled in endless ways that all make sense for the water.
One of our favorites? The effortlessly chic Cap Blanket. A seasonless staple that can be used as a beach blanket, transition to the couch as a throw, or even be styled as bedding. Simple in design, soft in touch and ethically made in Turkey, you can truly utilize this piece all summer and winter long. The Lounge Coat can be worn as a robe, trench coat, wrap dress, cover up, and beyond. It is Bibb’s thoughtful approach that makes this collection so special.
So what’s next for Bibb and her line of classics? This month EAU CLUB headed west to LA for an embroidery pop-up with Fred Segal in celebration of their Malibu opening. Another watershed moment for Bibb and her brand? The online trunk show with Moda Operandi that started earlier this April. Finally, Bibb will be hosting a pop-up at the eco-friendly 1 Hotel in NYC on April 27th.
Looking forward to summer, Bibb and the brand have various activations and partnerships planned for both New York City and of course the Hamptons. Bibb is taking on a global approach to scaling her brand, having just shot an upcoming lookbook in Australia and working with boutiques worldwide.