Erin and Sara Foster, Bumble's heads of creative, swarm Surf Lodge and inspire partygoers to make meaningful connections.
At The Surf Lodge this summer, Sara (left) and Erin Foster are helping to remind users that Bumble is for making connections beyond the romantic variety.
While the Surf Lodge is where many summer flings have started, Bumble’s Hive pop-up there isn’t about promoting fleeting romances. “People join Bumble to make empowering connections across all types of relationships—from dating to friendship to business,” says the app’s founder and CEO, Whitney Wolfe Herd. “Eighty-five percent of people on Bumble are looking for a lasting relationship, not a hookup. Less than 4 percent of male users surveyed said they were looking for a fling.” Bumble’s heads of creative, Erin and Sara Foster, will be at The Surf Lodge to help change the connotations around the app and reward users who have downloaded it. Inside the Hive space at the motel, users will find an offline location to interact with new connections. If first-time meet-ups turn awkward, hopefully David Foster’s comedian daughters will provide some comic relief. Thursdays-Sundays through Labor Day, 183 Edgemere St., Montauk, thesurflodge.com