Gwyneth Paltrow's famed lifestyle brand, goop, kicked off its Memorial Day weekend with the summer opening of its revamped Sag Harbor outpost today.
The opening marks goop's third consecutive year in the Hamptons, where the brand will stock goods from across its home, fashion, beauty and specialty verticals.
Fans of goop will find plenty of brand-name items from Foundrae to La Californienne. Ready-to-wear, swim and activewear brands, including Alo Yoga, La DoubleJ, Matteau, Natalie Martin, Thierry Colson, Veronica Beard, will be showcased at the boutique alongside goop's G. Label apparel and G. Sport activewear. For the first time in the U.S., UK retailer Childrensalon will be stocking the goop kids corner with warm-weather looks for children. The assortment includes a selection of premium luxury designers including Chloe, Lacoste, Lili Gaufrette and more.
In the store's beauty apothecary, expect clean beauty products from Beautycounter, True Botanicals, May Lindstrom and Vintner’s Daughter. goop’s own collection of beauty products, which range from clean skin care products to skin-boosting ingestibles, artisanal fragrance, bath and body essentials, will be on hand.
At the special bar cart designed by Chris Earl and styled with diamond-cut glasses by Richard Brendon, grab one of the summer's most sippable cocktails, The Botanical Spritz by Ketel One Botanical, a vodka cocktail infused with natural fruit essences. goop x GB2 glassware and Bidk Home bar accessories will also be displayed on the cart.