Equal parts beach, town and scene—fashion in the Hamptons often comes as a tricky challenge. But fret no more, Grey State Apparel, a promising young brand, is on a mission to make your life easier, believing that fashion should complement, not complicate. Packing for a weekend getaway out east just became simple—and better than that, sustainable.
In the Hamptons, style is all about elegance and wealth—but that doesn’t mean you need to break the bank to fit in with the elite crowd of New York City’s trendy beachside community. Grey State offers versatile, affordable pieces for every occasion. The website even includes a fashion journal, purposely noting how to transform looks from day to night, from business to casual, or in our case from jitney comfort to Surf Lodge chic.
The brands curated collection has an edgy sophistication—a blended state of luxurious and laid back, mirroring the entire existence of the Hamptons themselves. Grey State Apparel is made from soft, touchable, eco-friendly USA cotton for long-lasting wear. They’re even machine washable, so no need to worry about that extra glass of wine at Gurney’s.
And these clothes aren’t just made well, they’re made responsibly. Following the UN’s Sustainability Goals as the brands guide, Grey State is likely to be a popular choice in the eco-friendly homes that have hit the Hamptons.
Check out greystateapparel.com to shop summer essentials before making the trek out to the summer house. You can thank us later.