Gucci is no stranger to collaborations. From Fiat to North Face, Balenciaga and even Hot Wheels, the fashion house has partnered with an array of brands across industries. Now, Gucci takes its style to Xbox, celebrating the gaming system’s 20th birthday—which falls in the same year as Gucci’s 100-year anniversary—with a new Gucci console and gaming set.
From the mind of Gucci Creative Director Alessandro Michele, the limited-edition release unites Gucci’s iconic design with Xbox’s sleek functionality. Only 100 numbered sets will be available for $10,000 each.
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Each set is packaged in an archival, luggage-inspired case that’s covered in the classic beige Gucci Supreme canvas, complete with yellow leather trim, gold catches, and a red and blue Web stripe.
Inside, gamers will find a GG laser-engraved pattern and two carbon black Xbox Wireless Controllers. The purchase comes with an Ultimate-level Xbox Game Pass, which grants players access to more than 100 games on the Xbox platform.
The case is inscribed with “XBOX” in the brand’s signature green, which mirrors the lining of the case’s interior. The words “Good Game” appear in yellow along the bottom of the case, marking Gucci’s signature GG logo in double as a nod to the popular gaming phrase. A leather keyholder in the same yellow shade depicts the two companies’ logos.
This isn’t the luxury fashion house’s first foray into the world of games. Gucci has significant experience in the industry, evidenced by collaborations with Mattel Creations, 100 Thieves, Roblox, Zepeto, Animal Crossing, Sims 4 content creators, FNATIC, and games designed for its own app.
These varied ventures into the gaming world are part of Gucci’s mission to stay innovative and maintain a playful nature as it aims to consistently redefine luxury in today’s world.
The gaming sets will be available on Wednesday, Nov. 17, via gucci.com and in select Gucci stores. U.S. shoppers can find the cases in-store at New York City’s Wooster location and Beverly Hills’ Rodeo Drive storefront.
The sets will also be available internationally at the ephemeral Milan, London and Berlin Circolo locations, as well as Moliere Palacio de Hierro in Mexico City, Beijing SKP, and Shibuya Parco in Tokyo.
See more images of the gaming set below, and visit gucci.com for more details.
See more images of the gaming set below, and visit gucci.com for more details.
Photography by: Courtesy of Gucci
