Come this fall a new brand is set to stomp into your wardrobe. The brainchild of Bridgehampton’s own Helene and Leila Feldman, the collection of shoes, boots and clothing blends the classic and avantgarde. Prepare to be blown away.
What compelled you to start a fashion brand?
Helene Feldman: We decided to launch HAIKI out of a purely selfish motivation. We found ourselves constantly on the hunt for comfortable, edgy platform shoes but couldn’t find a luxury product that checked all the boxes. Most high-end designers only offered limited styles every season, but no one designer had offered a complete collection of sandals, boots and evening shoes that were both elegant and wearable (for more than an hour!). And so we decided that if we couldn’t find it, we’d make it.
What is the vibe of the brand?
Our designs are purely instinctual, with an eye toward architecture, minimalism and brutalism. Pulling inspiration from the greats, we envision HAIKI as the romantic child of Rick Owens and Comme des Garçons. We design using 50 shades of black (is there any other color?), focusing on bold textures, skins and leathers. We do not believe in seasons; boots can be worn in summer and sandals in winter. The HAIKI woman loves to wear leather and bold designs, both rebellious and elegant, and can go from boardroom to ballroom in the same pair of shoes.
You seem to have really tapped into the celebrity market.
At the request of Elizabeth Saltzman, we created a small collection of beautiful evening shoes that were worn by celebrities during the 2020 award seasons as well as Paris and New York fashion weeks. This first collection has been worn by numerous stars including Gabrielle Union, Idina Menzel, Ashley Benson, Joey King, Barbie Ferreira, Saoirse Ronan, Tessa Thompson and Logan Browning.
What’s next for HAIKI?
We anticipate expanding beyond shoes and ready-towear, starting with a curated collection of jewelry and statement pieces that vibe with the HAIKI femme. Drawing from what works in our wardrobe, we have conceptualized chunky rings made out of stone, and a series of arm and wrist cuffs. We’ve also created the prototype for the perfect crossbody black leather bag, designed for the active HAIKI woman in both function and form. For the first capsule collection, we designed three heights (fun fact: Lady Gaga wore the 140s to the 2020 Super Bowl!). In the upcoming collection, we will be introducing a combat boot and lug city boot, our take on the shifting trend of how people are dressing. The HAIKI ready-to-wear collection will feature an oversized blazer, a bomber jacket, a bomber/ blazer combo, a long vest and oversized hoodies and muscle tees in cotton and cashmere. Everything is designed, sourced and manufactured in New York. We are anticipating the launch in fall 2020
Photography by: Capsule collection photos by Harrison Boyce; Helene and Leila Feldman photo courtesy of HAIKI.