With a deep commitment to supporting minority founders, Hannah Bronfman is changing the face of wellness.
La Mamounia’s Riad entryway
As a woman-about-town, wellness thought leader, author and mother, one might wonder exactly how Hannah Bronfman (@hannahbronfman) fits it all in… all while maintaining a seriously megawatt glow. Thankfully her HBFIT (hbfit.com) site offers a wealth of information and her own beautifully carefully curated market for health, beauty and fitness that prioritizes minority founders. We polled the fitfluencer for an inside look at her daily routine.
La Mamounia’s Le Salon de Thé par Pierre Hermé
What first inspired you to get into the world of wellness? I grew up in a household that was very into the world of wellness; my mom loves reiki, very plant based and conscientious about nutrition. However, it was really when my grandmother passed away from anorexia that I made health and wellness a priority in my life. From then on I started trying various health trends, paying attention to how I fuel my body and documenting it all on social media, and soon enough HBFIT was born!
The Nue Co Magnesium Ease spray, thenueco.com
How do you hope to innovate the industry, or is there a void in the market that you hope to fill? I really think there is whitespace in the health and wellness market when it pertains to ingestible beauty whether that be with hormones, vitamins, etc., in non-pill and powder formats. I also think there is room for innovation when it comes to postpartum health for women. After going through my pregnancy, I realized that there is so much room for products and services that make those months postpartum easier for you whether that be with nutrition, self-care, postpartum-friendly workouts, etc.
Kira Stokes’ workout app
What upcoming news or current projects can we buzz? I’m very excited about our latest HBFIT drop because it is all about enhancing your wind-down routine, which is my favorite time of the day. I wanted to create products that I believe make a difference in your skincare routine, from face and body gua sha to cute spa headbands and muslin cloths. Plus they are all fun, cute and perfect for the ’gram!
BREAKFAST: Soft-boiled egg with smoked salmon and a slice of artisan bread
WAKE-UP TIME: 7:30am
DIET: Cycle syncing, eating certain foods during different phases of my menstrual cycle
DOPPELGANGER: North West
NEMESIS: Don’t have one
ESCAPE: Amagansett, N.Y.
WEAKNESS: People pleaser
UNIFORM: Anything my husband puts me in
HOTEL: La Mamounia [in Marrakech, Morocco]
WORKOUT: Kira Stokes Method
LAST MEAL: Toro, uni and caviar
SUPPLEMENTS: Magnesium, melatonin, probiotics, prenatals, nootropics
WELLNESS APP: Kira Stokes
WORKOUT OUTFIT: Black sports bra and leggings from Calia
WORKOUT PLAYLIST: Drake radio
WORKOUT BUDDY: My husband, Brendan Fallis
BEST ADVICE: Never settle.
PHILANTHROPY: Saving Mothers, MOFAD, Every Mother Counts
MANTRA: Do what feels good.
STREAMING NOW: Dopesick
SOULMATE: Brendan Fallis
ON MY NIGHTSTAND: Phone, The Nue Co’s magnesium spray, lip balm
GYM BAG: Cleanser, serum, hair brush, concealer
3 DESERT ISLAND ESSENTIALS: Hydration pills, SPF
Photography by: PHOTOS COURTESY OF BRANDS; Hannah Bronfman PHOTO COURTESY OF HANNAH BRONFMAN