Hero Beach Club is the light at the end of Montauk Highway.
Hero Beach Club’s property is filled with endless amenities and memories.
Dubbed the Smiley Face Hotel by locals and visitors alike, Hero Beach Club is your ultimate seaside retreat located in the heart of Montauk. The hotel’s Montauk-meets-Scandinavian aesthetic, curated by Curious Yellow Design, creates an inviting atmosphere where guests can dive into its plush poolside, fitness residencies and seaside setting. At this boutique-style hotel, visitors are invited to sit back, relax and enjoy the East End landscape like never before. 626 Montauk Highway, Montauk, herobeachclub.com; @herobeachclub