From July 14th through July 24th, popular fashion boutique INTERMIX is taking over Ruschmeyers in Montauk.
See also: Swim In Style This Summer With Dior's Pop-Up At Gurney's Montauk
The pop-up will feature a curated selection of fun summer styles and accessories from designer brands such as RE/DONE, Isabel Marant, Staud and Baha Maria. Guests of the pop-up will be able to channel their inner child and play a slew of summertime games like cornhole and life-size Jenga. There will also be daily activities where guests can win prizes like products from trendy beauty brand Summer Fridays.
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“We’re so excited to be bringing our unique fashion point of view to even more of the Hamptons this summer,” says chief merchandising officer Divya Mathur in a press release. “Throughout the year, especially during the summer, we see huge demand for the latest trends and exclusive styles in our Southampton and East Hampton boutiques, and we wanted to bring that same offering to a new market in Montauk.”
INTERMIX was founded with the goal to give women access to a wide range of popular and established brands as well as up-and-coming brands under one roof. Their buyers scour the world and go through hundreds of brands to find both unique and classic pieces for their 30 boutiques and growing e-commerce business. They also have a complimentary “Ask A Stylist” program where you are able to meet with a stylist in-store or online to help choose the best pieces for you.
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Every month, the brand also posts their “In Conversation with Women” series where they spotlight changemakers in the industry to lead conversations surrounding pressing issues like diversity, inclusion, sustainability and female empowerment. This month they are highlighting women including Heidi Bivens, who designs costumes for the hit show Euphoria, and Busayo Olupona, who is showcasing Nigerian textiles and designs for a global audience.
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This Hamptons pop-up is the perfect way to immerse yourself in all that his multifaceted brand has to offer. Throughout the summer at their other two Hamptons locations in East Hampton and Southampton, they will have designers like L’agence, Isabel Marant, Jonathan Simkhai and Simon Miller pop in with exclusive collections and pieces for more pop-up experiences.
“We’re leaning into what INTERMIX does best – giving our customer a curated selection of the best styles across a mix of established and emerging designers —the things we know they’ll love,” Mathur says.
Photography by: David Benthal/BFA.com
