By: Robert Lovi By: Robert Lovi | November 2, 2022 | Food & Drink People
Jason Derulo has acquired a large ownership stake in the only organic line of beverages made with birch water in the United States, TREO, according to an announcement made by the brand today.
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Bringing the internationally chart-topping and famous social media influencer on board represents an exciting move for the brand founded to create the next generation of healthy drinks.
Derulo, a fitness enthusiast, will be an active brand ambassador for TREO in conjunction with his first and only investment in the non-alcoholic beverage space. He considers it his mission to share TREO's plant-powered beverages, which provide taste and hydration without added sugar, excess calories, caffeine, or manufactured additives, with his fans and over 50 million TikTok followers. Derulo fell in love with TREO after using it to hydrate and recover from strenuous exercise and performances.
"As someone who's passionate about fitness and wellness, it's essential to fuel my body with healthy ingredients. Once I tried TREO, I knew I'd found something special and had to get involved in a personal way. This is water that's not only bursting with flavor but is actually functional. TREO is so different from other flavored waters I've tried, in the best way," said Derulo, whose favorite TREO flavor is Peach Mango. "Using naturally sweet birch water as a base means that TREO doesn't have to rely on added sugars to create bold flavors, and the extra hydration means I can take my workouts to the next level."
The company was founded by Bob Golden, the son of one of the iconic Snapple brand's founders. Its key ingredient, birch water, is blended with organic fruit juices to create five signature flavors (Peach Mango, Blueberry, Kiwi Watermelon, Raspberry Lemonade, and Strawberry). The company sources its birch water sustainably from forested reserves in Vermont and Upstate New York, where birch trees are hand-tapped for sap in the spring. Birch water contains Xylitol, which adds a subtle sweetness and antioxidants, vitamins, minerals, and electrolytes, making it a highly hydrating and functional beverage.
TREO is now available at retailers across the northeast, distributed by the Pepsi-Cola Bottling Company of New York. It is also available on Amazon and directly from the TREO website across the country.
"If Snapple had been founded in today's world, its ideals would make it look a lot like TREO," said Golden, Founder, and CEO of TREO. "I am so proud to carry on my father's legacy in providing a functional, organic alternative to sugary drinks alongside Jason, whose vibrant, high-spirited personality and dedication to wellness perfectly embody TREO's mission. We are thrilled to work together in serving the next iconic beverage to today's health-conscious consumer and their families."
TREO beverages contain only 1 gram of sugar per bottle, 1-2 net carbs, and 15-20 calories. It is USDA Organic, ROC Certified, and Non-GMO Project Verified, in addition to being caffeine-free, gluten-free, vegan, and keto-friendly. Peach Mango, Blueberry, Kiwi Watermelon, Raspberry Lemonade, and Strawberry are available for $29.99 per 12-pack of 16 oz bottles. For more information, visit the website.
Photography by: Courtesy TREO