As the founder of traveling pop-up La Soeur (meaning "sister," Olivia Reagan and her partner for La Soeur Hamptons have found a home for some of the East End's most chic offerings. We polled Reagan for her stylish scoops.
La Soeur founder Olivia Reagan
WHAT INSPIRED YOU TO GO INTO FASHION? It was something innate. No one in my family is in fashion, but I remember being in college and all of my papers had sketches of designs that were in my head that I needed to get out on paper. It started there and continued to blossom year after year in different directions, from buying to creative directing to starting a clothing line.
La Soeur Hamptons partner Maegan Campbell.
HOW DO YOU THINK YOUR BUSINESS FILLS A VOID IN THE MARKET? We focus on small-batch production brands who highlight sustainability in some way. The fashion industry is one of the top polluting industries in the world today, and we try to hone in on brands who acknowledge that by trying to do something about it.
WHAT OTHER NEWS CAN WE SHARE (NEW LINES, UPCOMING LAUNCHES, COLLABS, ETC.)? We have a slew of events lined up for this fall, where some of the brand owners will be in the space. We found that our customers like to meet the face behind the brands. It creates a trusting and long-lasting relationship between the two.
Additionally, I have my own line, Olivia Reagan, launching formally in the boutique this fall. I work with deadstock material from Los Angeles and produce half of the garments in Houston, where I’m from, and half in Saigon, Vietnam, in a small atelier.