LoveShackFancy's latest location blossoms in Southampton, bringing a flurry of floral frocks and beachy-chic looks just in time for summer.
LoveShackFancy’s charming facade
Hamptonite Rebecca Hessel Cohen has always kept our hamlets close to her heart, so it comes as no surprise that a second outpost of LoveShackFancy is sprouting up this summer in Southampton.
The latest collection is pool-party ready.
“Having grown up spending time in the Hamptons with my family, this location holds a special place in my heart,” says Cohen. “The classic and coastal style of the village was kept in mind for every detail of the store. We can’t wait to share the world of LoveShackFancy with Southampton girls of every generation!”
The brand’s founder, Rebecca Hessel Cohen
The new boutique filled with Cohen’s signature floral frocks and bohemian beachy-chic looks joins a sister store in Sag Harbor—making it the ninth store for the brand with other locations in Austin, Dallas, Newport Beach and L.A., Palm Beach and two locations in Manhattan (on the Upper East Side and in the West Village).
A blue-and-white palette prevails in the store as a nod to the coastal charm of Southampton—and the brand’s first wallpaper also makes a debut in four vintage-inspired prints as part of the brand’s growing home collection. 11 Main St., Southampton
Looks from the latest collection
Photography by: PHOTOS COURTESY OF BRAND