On July 11, 2014, mixed media artist Ben Moon and artist William Quigley known as The Pleasurists joined to gather guests for their second annual soiree of "Mash-Up Society" at the Skrapper Studios in East Hampton. They combined music and art to create unique compositions. Alex George McCue also debuted an exhibit. The campaign raises money for the Soldier Ride, a Wounded Warriors event. Influential art collectors such as Richard Adams of SAC Capital and Andrew Haag of Earth Communications attended and made purchases.