Mytheresa and Flamingo Estate return to the East End for an immersive shopping experience.
Start your engines! Mytheresa and Flamingo Estate are fueled up again in the Hamptons for their seasonal pop-up. This year, the “Railroad Racetrack” will serve as the experimental destination, showcasing a variety of fashion, accessories, fine jewelry and watches from Mytheresa. Additionally, Flamingo Estate’s “Inconvenience Store” will feature an assortment of apothecary and pantry items available for in-store purchase.
“We’re thrilled to return to the Hamptons with Mytheresa,” says Richard Christiansen, founder and creative director of Flamingo Estate. “They’ve been such an incredible partner, and we’re delighted to bring back all the magic of last summer. We’ll be back at the same location in the heart of East Hampton, but everything else is all new, with plenty of surprises in store all summer.”
PHOTO COURTESY OF BRAND
PHOTO COURTESY OF BRAND
The pop-up, located parallel to the East Hampton railway station, is hard to miss in a traffic-stopping combo of the bright lilac and bold Mytheresa yellow color scheme. Customers can enjoy product customization, energy readings, a game room equipped with race-theme video games, a VIP lounge, cocktails and in-person shopping experiences with cherished designers.
Mytheresa x Flamingo Estate’s Railroad Racetrack comes to life with bold bursts of color, touchable textures and automobile-inspired designs that showcase a bevy of luxe fashions and accessories. PHOTO COURTESY OF BRAND
“Returning to East Hampton with a physical, experiential store, together with Flamingo Estate, felt like the perfect moment to further bring this wonderful partnership to life,” says Heather Kaminetsky, president of Mytheresa North America. “We create a community for luxury enthusiasts and bring our customers another creative and truly luxury immersive shopping experience—one that allows us to surprise and delight our customers throughout the summer and to bring our curated oering to them in a more physical way.” Mytheresa x Flamingo Estate Summer Railroad Racetrack, thursday-Sunday, 11 a.m.-6 p.m., 9 Railroad Ave., East Hampton,mytheresa.com;flamingoestate.com
PHOTO COURTESY OF BRAND
Photography by: PHOTO COURTESY OF BRAND
