When summer suggests an extra dose of retail therapy, these bustling boutiques have recently joined the splurging scene out east.
Brochu Walker’s summer 2023 campaign
BROCHU WALKER
Brochu Walker invites you to discover a world of timeless elegance and effortless style in its first-ever Hamptons boutique. Its collection features versatile pieces that seamlessly transition from day to night, allowing you to build a wardrobe that combines comfort and style. Luxuriously soft cashmere sweaters, beautifully tailored blouses and perfectly draped dresses are just a few examples of the impeccable craftsmanship that defines the brand. Embrace a new level of style and refinement with Brochu Walker, where luxury meets comfort in the heart of Southampton. 11 Main St., Southampton, brochuwalker.com
Madhappy’s first-ever East Hampton store
MADHAPPY EAST HAMPTON
Madhappy East Hampton invites you to step into a world where positivity, comfort and style unite. Discover a haven where style meets positivity, fostering a sense of joy and well-being. Madhappy is more than just a clothing brand—it’s a lifestyle. Founded in Los Angeles by Peiman Raf, his brother Noah, Mason Spector and Joshua Sitt, the carefully crafted garments blend fashion and comfort effortlessly with branded, vibrant graphics. Join the movement of spreading happiness, one piece of clothing at a time. 66 Newtown Lane F, East Hampton, madhappy.com
Aviator Nation’s summer styles match the East End energy
AVIATOR NATION
Whether you’re an avid surfer, a fashion enthusiast or simply someone who appreciates the art of relaxed luxury, Aviator Nation East Hampton has something to offer. From its iconic hoodies and sweatpants to its perfectly worn-in T-shirts and accessories, every item exudes a sense of authenticity and a nod to the golden era of California surf culture. The store’s interior exudes an effortless, laid-back atmosphere with a carefully curated collection of handcrafted garments that reflect the brand’s signature aesthetic. Each piece is thoughtfully designed and made from the highest-quality materials, ensuring both comfort and durability. 87 Main St., East Hampton, aviatornation.com
Merit’s new shop features furniture and accessories.
MERIT
Looking to elevate your Hamptons humble abode this summer? Look no further than Merit, the Los Angeles-based midcentury vintage dealer that has recently opened its first-ever East End boutique. Founder and owner Paul Bearman shares his eye and ardor for design in this curated collection, featuring a unique blend of midcentury vintage pieces from makers such as Jacques Adnet, Hermès, Willy Guhl, Pierre Jeanneret, Mathieu Mategot, Gucci, Frank Gehry and Goyard, as well as objects, sculpture and even vintage coin-operated games. 257 County Road 39A, Southampton, merit-la.com
Photography by: PHOTO COURTESY OF BRAND, MERIT PHOTO BY RAYON RICHARDS, PHOTO COURTESY OF BRAND, PHOTO COURTESY OF BRAND,
