Hamptons summers are full of friends, food, tanning and, our personal favorite, shopping, and this summer has seen plenty of exciting new retail offerings joining the ranks out East. These permanent new storefronts (no pop-ups here!) have us lining up around the block to see what all the excitement’s about. Here are the hottest new stores to come to the Hamptons this summer.
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1 Main St., East Hampton / 631.561.0075 / Website
Located on East Hampton’s historic main street in a landmarked building, this boutique marks Louis Vuitton’s first-ever retail location in the Hamptons. As is true of all Louis Vuitton stores, customers can expect an unparalleled shopping experience marked by craftsmanship, savoir-faire and innovative design. Open seasonally, the store will carry a large array of Louis Vuitton wares, including ready-to-wear, leather goods, accessories, fragrances and home goods. Also expect to find some of the brand’s most sought-after luxuries, such as exotic leathers, high jewelry and watches, trunks and more. Find more information here.
64 Main St., Southampton / 631.204.5682 / Website
Beloved luxury brand SIMKHAI recently opened its first Hamptons store at the corner of Main Street and Cameron Street in Southampton. Taking over the space previously held by Intermix, the store has already caused quite the splash, as SIMKHAI’s gorgeous ready-to-wear collection fits perfectly into Hamptonites’ chic summer wardrobe. Since 2010, SIMKHAI has been a favorite among New Yorkers and Hamptonites alike for its structural pieces executed with hand-detailing and timeless elegance. The new store carries the brand’s newest collections, including summer and pre-fall, shoes, handbags and home goods. Find out more here.
87 Main St., East Hampton / 631.604.6431 / Website
Whether you're an avid surfer, a fashion enthusiast or simply someone who appreciates the art of relaxed luxury, Aviator Nation East Hampton has something to offer. From their iconic hoodies and sweatpants to their perfectly worn-in t-shirts and accessories, every item exudes a sense of authenticity and a nod to the golden era of California surf culture. The store's interior exudes an effortless, laid-back atmosphere, with a carefully curated collection of handcrafted garments that reflect the brand's signature aesthetic. Each piece is thoughtfully designed and made from the highest quality materials, ensuring both comfort and durability. Find out more here.
32 Park Place, East Hampton / 561.307.7725 / Website
Ditch the plane ride and take a trip to Marina St Barth in East Hampton, your brand-new passport to style. Experience an exotic and sun-kissed lifestyle inspired by art and travel, curated by founder Marina Cocher. From island elegance to bohemian chic outfits to classic glam looks, Marina St Barth has something for everyone.
56 Hampton Road, Southampton / 212.564.4331 / Website
Morphew, the sustainable and oh, so stylish vintage brand, heads to the Hamptons for the debut of its second luxe location. Vintage retailer Morphew has gained a cult following since the opening of its first flagship in Miami, and now the brand is ready to tackle a new market as it opens the doors to its second space in Southampton. “Long Island is in our DNA at Morphew, so the opening of our store in the Hamptons is long overdue,” shares creative director Jason Lyon. ”We looked deep into the core values and vibes of this storied community and have put our own spin on the aesthetics of the space.” What to expect? Think ’70s-era furniture, Victorian accents, hardwood floors and racks built into the rooms’ wallpaper-covered arches. Find out more here.
66 Newton Lane, East Hampton / 631.604.5845 / Website
With 80 retail locations across the globe, Isabel Marant knows a thing or two about a great retail concept. Isabel Marant’s new store combines the old and the new by drawing inspiration from the 1970s French experimental movement and unveiling the brand’s new identity and logo characterized by pleasure, generosity and power. A variety of furniture pieces, including jewelry and sunglass displays designed by Rotterdam designer Jonas Lutz elevate the store’s design. Ready-to-wear and accessories are available to shop.
257 County Rd. 39A, Southampton / 631.333.2004 / Website
Looking to elevate your Hamptons humble abode this summer? Look no further than MERIT, the Los Angeles-based midcentury vintage dealer that has recently opened its first-ever East End boutique. Founder and owner Paul Bearman shares his eye and ardor for design in this curated collection, featuring a unique blend of midcentury vintage pieces from makers such as Jacques Adnet, Vintage Hermes, Willy Guhl, PierreJeanneret, Mathieu Mategot, Vintage Gucci, Frank Gehry, Vintage Goyard, Objects, sculpture and even vintage coin-operated games. Find out more here.
66 Newtown Lane F, East Hampton / Website
Madhappy East Hampton invites you to step into a world where positivity, comfort and style unite. Discover a haven where style meets positivity, fostering a sense of joy and well-being. Madhappy is more than just a clothing brand–it's a lifestyle. Founded in Los Angeles by Peiman Raf, his brother Noah, Mason Spector and Joshua Sitt, the carefully crafted garments blend fashion and comfort effortlessly with branded, vibrant graphics. Join the movement of spreading happiness, one piece of clothing at a time. Find out more here.
11 Main St., Southampton / 631.870.0911 / Website
Brochu Walker invites you to discover a world of timeless elegance and effortless style in its first-ever Hamptons boutique. Their collection features versatile pieces that effortlessly transition from day to night, allowing you to build a wardrobe that seamlessly combines comfort and style. Luxuriously soft cashmere sweaters, beautifully tailored blouses and perfectly draped dresses are just a few examples of the impeccable craftsmanship that defines the brand. Embrace a new level of style and refinement with Brochu Walker, where luxury meets comfort in the heart of Southampton. Find out more here.
11 Newtown Lane, East Hampton / 631.604.6015 / Website
Singular and unexpected, East Hampton’s incarnation reimagines Diptyque’s concept by celebrating the brand’s decorative vernacular and the artisanal savoir-faire behind its collections. Amid jubilant references to the maison’s codes, furniture and objects are carefully curated for their evocative character, conjuring a sophisticated yet eclectic vision. Inspired by the coastal spirit of the seaside homes in white weatherboarding and salt-washed dove gray, a medley of wood and plaster in sand and sea tones pays homage to the Hamptons. The buzzy brand’s comprehensive array of scents is on offer with special spotlights on The New York candle from the City Candle Collection (a state exclusive) and their new Slow Summer collection—that begs us all to slow down and savor the season.
19 Main St, Southampton / 631.209.7146 / Website
Exuding elegance, simplicity and a touch of Southern California cool on the East Coast, Gorjana has recently revealed its first-ever Hamptons location. Taking its effortless and coastal-inspired designs from Laguna Beach to the Southampton shores, the 1,000-square-foot shop radiates a coastal bungalow aesthetic inspired by co-founders Gorjana Reidel and Jason Griffin Reidel's Southern California roots. Fueled by fashion and philanthropy since its founding in 2004, the brand will work with both local and national organizations to spread the love of trinkets and charity. Find out more here.
Photography by: Simkhai photo by SHARON RADISCH; Morphew photo by ERIC STRIFFLER; MERIT PHOTO BY RAYON RICHARDS; Diptyque photo by EUGENE GOLOGURSKY/GETTY IMAGES; all other photos courtesy of brands
