Much to the delight of the Hamptons fashion flock, these new storefronts await your daily dose of retail therapy.
Brunch Playhouse store in Amagansett Square
BRUNCH
Starting summer on the right foot, Brunch debuts a summer pop-up in Amagansett Square to match the effortless lifestyle of the East End. Founded in 2020 by Joshua and Daniel Sitt, the fan-favorite functional footwear brand combines hotel slippers with durable sneakers for maximum support and comfort. The store’s aesthetic mimics a childhood playhouse, elevating the typical shopping experience with unique puzzle-inspired artwork, a swing set, children’s books and toys, crayons for coloring and outdoor seating for shoppers to indulge in Brunch footwear. 14 Amagansett Square, Amagansett,brunch.us
DÔEN’s new storefront in Sag Harbor
DÔEN
Adorn yourself with the allure of DÔEN, standing as a beacon for those in search of timeless fashion that speaks to both elegance and ethical responsibility. This stylish Sag Harbor sanctuary invites visitors to explore the world of feminine, vintage-inspired designs in a coastal California-esque boutique. From flowy dresses to cozy knitwear, each piece is crafted with an eye toward reducing environmental impact and fostering fair labor practices. 11 Main St., Sag Harbor, shopdoen.com
inside Eric Emanuel’s East Hampton boutique.
ERIC EMANUEL
The third time’s a charm with New York-based sportswear brand Eric Emanuel, who recently completed the brand’s trifecta of stores by touching down in East Hampton. With an exciting roster of apparel and seaside accessories (think swimwear, beach towels and signature mesh shorts), its distinctive yellow-and-white-striped exterior and beach-themed window displays offer a retail realm that mirrors the laid-back beachside lifestyle. If the Miami and New York City stores offer any indication, Emanuel’s storefront— conceptualized by Emanuel in partnership with Long Island native John Margaritis of New York Sunshine—is bound to attract a cultlike following with his popular take on sportswear. 48 Newtown Lane, East Hampton,ericemanuel.com
Håndværk in Southampton
HÅNDVÆRK
Redening the casual clothing space while maintaining expert craftsmanship, Håndværk has recently unveiled its first retail store in the heart of Southampton—a tribute to where the founders first met. This new menswear and womenswear storefront draws fashion-forward Hamptonites with its thoughtful design by Petra Brichnacova, featuring elegant Dinesen floors and minimalist aesthetics. This opening offers visitors exclusive access to special collections and collaborative pieces from noted brands such as Gestalten and Audo Copenhagen, in line with Håndværk’s philosophy of quality and sustainability. 30 Main St., Southampton, handvaerk.com
KHAITE offers chic and sophisticated styles at its East Hampton pop-up
KHAITE
Embracing a blend of past elegance and contemporary edge, discover New York luxury label KHAITE’s pop-up shop in East Hampton. This storefront joins the Mercer Street flagship as the only other KHAITE presence in the country, boasting effortless designs in every corner with local flora and designs from artists Gaetano Pesce, Tobia Scarpa and Pierre Chareau. Luxe interiors are complemented by a selection of lightweight ready-to-wear, including hand-knit linen, silk cashmere, cotton poplin garments, and accessories in canvas and mesh, in addition to KHAITE signature styles. 47 Newtown Lane, East Hampton,khaite.com
ME+EM in East Hampton
ME+EM
Founded in London in 2009 by Clare Hornby, ME+EM has built a reputation for modern and functional women’s clothing, focusing on longevity rather than fleeting trends. With the recent expansion over the seas into East Hampton, shoppers can splurge on the brand’s latest offerings firsthand, including a linen-blend suit and the debut of its swimwear collection. The ME+EM philosophy revolves around creating a cohesive, quality wardrobe where each piece complements another, promoting versatility and sustainable fashion. 7 Newtown Lane, East Hampton,meandem.com
STAUD in East Hampton.
STAUD EAST HAMPTON AND STAUD SEA
Captivate the crowd with a look from STAUD as the brand opens two Newtown Lane storefronts and honors the seaside allure of the East End. Mere steps away, the store boasts a selection of chic swimwear, cover-ups and accessories under the name STAUD Sea. Mirroring its dedication to timeless classics, perfected novelty and exceptional quality, STAUD seamlessly blends contemporary style with the relaxed, upscale vibe of the Hamptons. STAUD East Hampton, 66 Newtown Lane, East Hampton; STAUD Sea, 23 Newtown Lane, East Hampton, staud.clothing
TWP in Sag Harbor
TWP
Radiate confidence in the name of TWP, a progressive womenswear brand established in 2021 by designer Trish Wescoat Pound that has expanded its footprint from Soho to Sag Harbor. Amp up your Hamptons fashion with elegant and effortless pieces from day to night. The retail experience is elevated by the space’s American heritage-inspired interior, designed by Trish and Jenny Dyer to reflect the brand’s ethos. The store will double as a gallery for Roberto Dutesco’s photographic series, Wild Horses of Sable Island, aligning with the brand’s spirit of freedom and confidence. 155 Main St., Sag Harbor,twpclothing.com
Photography by: TWP PHOTO BY ANNA WATT; PHOTOS COURTESY OF BRANDS
