Noah Hideout is the coolest new word-of-mouth spot in Amagansett.
From the creative forces of husband-and-wife Noah co-founders Brendon Babenzien and Estelle Bailey-Babenzien comes the brand’s latest brick-and-mortar, Noah Hideout—a tucked-away mecca of timeless cool.
“I grew up on Long Island and always imagined one day having a shop out here,” Babenzien says. “I started my career working in a surf shop on Long Island when I was 13. So this is a return to my roots in a way. The East End of Long Island has always been one of my favorite places in the world.”
As is the case with every Noah location, Bailey-Babenzien took up designing the interiors and spatial experiences. “All my interior designs have an element of inspiration from natural ocean environments, and then I bring in the cultural influences of music, city youth culture and traditional craftsmanship and fabrics to mix it into something unique to us,” she notes. “Each of our stores has a slightly different look and concept, but the vibe and intention are always the same—it’s an environment where friends of all ages and subcultures feel comfortable to come hang out, exchange ideas and leave with something of substance. At Noah, it’s not just shop talk about the products but more about what you do in the clothing.”
Likewise, Babenzien is the designer and creative director behind the vibey label. “A good amount of what we do visually as a brand has to do with the places we’ve been and the things we’ve seen and heard,” he says. “We take what we think of as the best from other times and places and bring them into today. Understanding how some of what already happened can be harnessed and brought forward into the modern world is massively important.”
Babenzien’s Long Island and Bailey- Babenzien’s U.K. roots seep into the aesthetics of the space, which Bailey-Babenzien aptly describes as “a cottage of light,” as well as into Noah’s offerings. In the store, you’ll find Noah’s full surf range including boards and wetsuits, as well as apparel and accessories. Whether you come to browse the latest or just hang in the deck chairs out front, a visit to Noah Hideout is more than just a shopping trip—it’s an invitation to stay a while. 14 Amagansett Square, Amagansett
Photography by: PHOTOS COURTESY OF NOAH