Ahead of one of the season's most anticipated shopping events, Randi Udell-Alper of London Jewelers shares the store's sparkling updates and the summer trends worth splurging on.
Stacks of diamonds from London Jewelers’ London Collection in an on-trend rainbow palette
Randi Udell-Alper is New York through and through. Born and raised on Long Island and living in New York City, she comes from a long line of local residents who helped build the London Jewelers legacy. As vice president, Udell-Alper is now part of the business’ fourth generation, tasked with keeping the stores modern while maintaining the classic glamour of her great-grandfather’s original 1920s shop in Glen Cove. This year, that meant a total refresh of the East Hampton and Southampton locations. “We made [the stores] more bright and airy, more Hamptons-esque,” Udell-Alper says of the makeover. New branded, in-store watch boutiques from names like Rolex, Patek Philippe, Cartier and Bulgari provide a deeper dive into the world of luxe timepieces, while an ever-changing array of high jewelry from around the globe glistens behind countless displays.
A preview of London Jewelers’ new makeover
With a penchant for sparkle in Udell-Alper’s blood, she’s the perfect person to tell us how to accessorize this season. “We’re seeing a lot of yellow gold—long yellow-gold earrings, stacks of bracelets,” she reveals. Rainbow pieces, she says, are trending, with stones of all colors. And one piece Udell-Alper says women must have? A reptile-inspired Bulgari Serpenti watch. Those who attend London Jewelers’ shopping event at Topping Rose House on July 18 can covet other super-exclusive pieces, with 10 percent of proceeds benefiting NYU Pediatrics. 2 Main St., East Hampton, 631.329.3939; 47 Main St., Southampton, 631.287.4499, londonjewelers.com