By Rachel Feinblatt By Rachel Feinblatt | July 7, 2021 | Style & Beauty Feature
Cult Cali brand RE/DONE brings its sustainability stylish DNA out East with a new store in East Hampton.
RE/DONE one-of-a-kind reconstructed Levi’s.
Sweatpants were fun during quarantine when social interaction was limited. Now that things are starting to reopen, denim is back in stock and style. RE/DONE, the expert in repurposing vintage pieces, has opened its third store ever in the Hamptons to give those out East an opportunity to rock its pieces.
In downtown Los Angeles in 2014, co-founders Sean Barron and Jamie Mazur launched their brand out of a passion for upcycling vintage products. Utilizing brands such as Levi’s, Hanes and Bass, RE/DONE offers a responsibly produced RTW collection four times a year. Collaborating with prominent fashion icons, such as Cindy Crawford, Amina Muaddi and The Attico, has advanced Barron’s and Mazur’s mission of promoting sustainability through fashion.
The East Hampton store was developed with an emphasis on midcentury California design with modernist Hamptons touches.
“We began almost by accident,” says Barron, co-founder and CEO of RE/DONE. “My partner, Jamie, said to me one day, ‘I really love all your vintage Levi’s, but it’s just so hard to find the right fit.’ So for months we tried to take vintage denim apart and reconstruct it. In 2014, we launched RE/DONE with the simple idea of taking the old and making it new again, an inherently sustainable goal. At every touch point, we strive to restore individuality to the luxury fashion space, keep heritage relevant and create sustainable, mindful fashion.”
The brand prides itself on its mindful production. Recently, RE/DONE has expanded its products to reduced-water denim, suiting and sneakers, all handmade in Italy by expert artisans. With a presence in over 50 countries, its unique pieces can be spotted worldwide in major department stores. With the third store in the heart of the Hamptons, Barron and Mazur hope to provide their customers with a unique shopping experience.
One-of-a-kind marketplace collectibles.
“Individuality is woven into everything RE/ DONE does, and a pillar particularly significant to us as we crafted our Hamptons store,” says co-founder Mazur. “Inspired by the iconic midcentury California aesthetic, the space is filled with highly curated vintage furnishings and art, exploring interior design motifs of decades past. You can find everything from an early Roy Lichtenstein exhibition poster to vintage Pierre Guariche chairs, a rare 1930s Gibson guitar and a one-of-a-kind minimalist clock by George Nelson that come together to bring the essence of our heritage-focused brand to life.”
The decor of the store explores all of RE/ DONE’s design motifs and repurposed vintage. With 400 square feet of denim and vintage finds, shoppers can explore items from upcycled vintage products to RE/DONE’s touch on iconic American heritage brands. The space itself was designed to fuse midcentury California design with modernist Hamptons elements. Oak shelving and powder-coated Richard Neutra red accents align with the brand’s vibe.
Exclusive home goods.
Vintage and fashion lovers will love not only the furnishing of the store but also the pieces.
Because every item is handmade, RE/DONE gives its customers unique and individual garments to flaunt. 58 Newtown Lane, East Hampton.
Detailed interior shot.
Photography by: PHOTO BY PERNILLE LOOF,