Local Hamptonite and CEO of game-changing fitness-meets-tech company Talent Hack Alexandra Bonetti talks about the ins and outs of the fitness community, business and summer in the Hamptons.
Former consultant and Wharton grad-turned-fitness guru Alexandra Bonetti founded Bari Studio and operated a multitude of fitness studios in New York City for close to a decade. As a fitness and business expert, Bonetti realized that boutique fitness attracted members with talent and less with sleek designs and eucalyptus towels. Tuning into her industry-insider experience, she created Talent Hack, a platform to empower wellness professionals to spotlight and build their independent practices. From a variety of tools and resources, trainers can build their portfolio, meet new clients and expand their business exactly how they want. Here, we talk about the fitness community, stepping into the entrepreneurial world and her favorite spots to summer in the Hamptons.
What first inspired you to launch your business? I opened fitness studios in NYC and ran them for close to a decade. That’s where I became obsessed with fitness and wellness talent. I saw the impact they had on my business and, as the industry evolved, how their power grew. They effectively dictate product development and own the client relationship. But they didn’t have any financial leverage, and I’ve always felt that gap would be the most exciting and biggest problem to solve. That’s why Talent Hack exists: to empower fitness and wellness creators to achieve financial wellness. We’ve now built a full-stack product suite where talent can sell their classes, on-demand content, packages, build community, find jobs and have access to modern education… all while leveraging our marketing technology that grows their business while they’re creating.
How do you think Talent Hack fills a void in the community? There is no other company that supports all fitness and wellness talent, meets them where they are and supercharges their career. We build technology that everyone can leverage, as well as are deeply embedded within the community to offer real, human support. Different fitness and wellness talent have different goals and career paths, and we are able to align to their success regardless of what career path they choose.
What news do you have to share for the season ahead? What do you offer Hamptonites that is truly unique? We have a residency program at Gurney’s Montauk this summer, so we’ll be powering our talents’ in-person experiences out East. We can’t wait to see these communities IRL.
What are you most looking forward to this summer? Being outside with my family. I have two children—Joaquin, who is 4, and Mateo, who is 3—and there is nothing we love more as a family than adventuring outside.
Where do you spend time in the Hamptons? Out East we spend the most time between Montauk and Sag Harbor. We love exploring new beaches and parks every weekend; we’ve been spending a lot of time exploring Mashomack Preserve in Shelter Island and find new spots to explore every time we return.
How do you like to work out in general and in the Hamptons specifically? I love variety and really enjoy taking a different trainer on SPACES every day. In the Hamptons we’re usually hiking and kayaking, but excited to attend Talent Hack-powered classes at Gurney’s this summer with our different coaches.
What else is up next for you and Talent Hack? We’ll continue to build the best tech to propel fitness and wellness talent forward. We have many fun brand partnerships and events over the next six months, but above all we feel excited to play a deep role in supporting our industry get back up on their feet as the world opens back up.
Photography by: PHOTOS COURTESY OF TALENT HACK