In case you needed another reason to stop by Tory Burch’s Hamptons outpost, here’s one.
This past Memorial Day weekend, the brand’s East Hampton boutique unveiled a beachy new look with a slew of new inventory to match. The store’s white wicker theme serves as a nod to Burch’s childhood. “We had the most extraordinary family porch growing up, covered in white wicker. We spent countless hours playing Scrabble, barbecuing and just spending time with our family. White wicker is an indelible part of my wonderful childhood memories,” says Burch, executive chairman and chief creative officer. Think geometric hand-painted floors in neutral hues, white wicker walls and vintage white wicker furniture from the ’60s and ’70s. You will instantly be transported abroad via the beachy backdrop as you shop from ready-to-wear, shoes, bags and accessories. Additional beachwear like swim, sundresses and sandals will also be available exclusively at the East Hampton store. Count us in! 47 Newtown Ln., East Hampton, toryburch.com
Photography by: Photography courtesy Tory Burch