It’s always a good hair day when celebrated hairstyling savant Valery Joseph is involved. We tapped Joseph to hear more about his Bridgehampton salon and tips on achieving a glamorous summer shine.
Valery Joseph products restore and replenish hair
What are some easy, heat-free hairstyles that are good for summer?
I love overnight, heatless curls. If you’re looking for beachy, mermaid-esque waves, I recommend braiding your hair before bedtime. For a bouncier, blowout-style curl, setting in a heatless curl rod overnight will achieve those glamorous curls. The most important thing to remember is that hair is damp—not soaking wet or completely dry—to achieve the best look. I also love a slickedback bun—elegant, versatile and super easy. Use a hair elastic and your favorite gel or hair spray to tame any flyaways.
Valery Joseph.
How do you recommend styling hair to prevent swimming pool/ ocean damage?
Before dipping in the pool or the ocean, dampen strands with regular water and apply a leave-in conditioner or hair serum. Braid your hair or pull it up into a top knot. Your hair absorbs water like a sponge, so having your hair absorb regular water before the chlorine-lled or salty water makes a huge difference. Adding an extra-hydrating product, like a leave-in conditioner, will add that extra moisture level. I don’t usually suggest leaving hair down when swimming, especially if you have long hair, as hair can easily get tangled when in the pool or ocean.
Is the salon working on anything new at the moment?
I recently launched my haircare line, Valery Joseph Haircare! I formulated and tested these myself, and they feature my proprietary VJR5 Pro Complex, a blend of ingredients containing scientifically proven vegan keratin properties to strengthen, condition and improve the appearance of the hair fiber, root to tip. My organic, vegan and cruelty-free products address various hair concerns, including volume, color fade, dullness and hydration.
What summer hair tips do you have to keep hair hydrated?
Just like we use SPF for our skin, our hair needs the same TLC. A leave-in product like a hair oil with UV protection is essential in the summer. Along with keeping strands hydrated and smooth, UV protection shields strands from damage, including color fade, dehydration and frizz. I always urge my clients to be mindful of how often they wash their hair as it quickly strips hair’s natural oils, leading to dry and brittle strands. If your hair needs a refresh but it isn’t wash day yet, I recommend using a dry shampoo to keep oils at bay.
Why do you believe the Valery Joseph brand is popular in the Hamptons?
We pride ourselves on delivering strong client service while offering high-quality results in a family-run, collaborative environment. The backbone of Valery Joseph Salons is my team of highly skilled hair experts, many of whom have been with me for 20 years. Senior salon talent is now training the younger generation so that all salon professionals can deliver the high-quality results for which Valery Joseph is known. The team at our Bridgehampton salon is sourced from our NYC and Miami locations, ensuring that our clients have continuity in their relationships and results. Roei Cohen, my right hand, has been instrumental in continuing the vision set by my late wife and business partner, Revi Joseph, and I’m incredibly grateful.
“Just like we use SPF for our skin, our hair needs the same TLC. A leave-in product like a hair oil with UV protection is essential in the summer.” –VALERY JOSEPH
What does your ideal day in the Hamptons look like?
Valery Joseph’s Bridgehampton salon features alfresco space for hairstyling and cuts.
My perfect day in the Hamptons would start with taking my three dogs, Sparky, Cash, and Melo, for a run at Fowler Beach in Southampton. Working outside at my Bridgehampton salon is one of my favorite things to do in the summer. After a day at the salon, seeing friends for a game of tennis and getting some exercise would set me up for a fantastic dinner. Tutto il Giorno in Sag Harbor is one of my favorite spots because it has a laid-back vibe, great food and an outdoor dining option. If I’m staying in for dinner, I love to cook and typically get fresh ingredients at farm stands, including Green thumb and Hank’s—both in Water Mill. What’s most important to me is spending time with family and friends— whatever that may look like. What do you see for the future of the Valery Joseph brand? My future vision for Valery Joseph includes expanding the salon business in our key markets, including NYC, the Hamptons and South Florida. The most important thing is that we are slowly growing to preserve the quality of talent and services for which we are known. Beyond shampoos, conditioners and masks, the haircare portfolio will continue to expand. Also, we are currently working on a Madison Avenue salon expansion to take over the floor above for a salon that will be twice the size before the end of the year. It’s truly an exciting time at Valery Joseph.
2454 Montauk Highway, Bridgehampton,valeryjoseph.com
Photography by: PHOTO COURTESY OF BRAND
