Fashion’s favorite sisters are at it again as Veronica Beard opens in East Hampton.
Veronica Beard, the buzzy brand founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, continues its expansion with the opening of a new boutique nestled in the heart of East Hampton. This launch marks the brand’s 35th retail store, reflecting its growing presence across the U.S., the U.K. and Canada, with plans for further international expansion in 2024. The Veronicas first captured attention with their iconic Dickey jacket, setting the tone for a line of wearable, contemporary classics that empower “the women that make it happen.” The new East Hampton store embodies this ethos with a coastal charm-inspired interior designed by Carolina de Neufville, showcasing a stylish mix of coffered wood wallpaper, vintage pieces and floral textiles. Shoppers can find everything from the signature Dickey jacket to a diverse selection of scuba suiting, denim, outerwear, dresses, tops, skirts and more. The store also features an array of footwear, handbags and accessories, ensuring a complete shopping experience for the woman who does it all—with style. 66 Newton Lane, East Hampton,veronicabeard.com
Photography by: PHOTO COURTESY OF BRAND
