California clothing brand Vince sets its sights on the East Coast with a new location in the Hamptons.
West Coast vibes are inbound to the Hamptons as clothing brand Vince opened up shop in February and will be expanding its hours this March. The brand has become a staple in California fashion and is sure to make waves on the East Coast with the opening of this location.
In terms of design, the store pays homage to its California history, with stark white drapery that complements bright lighting and naturally sourced stone that exudes a beachy aesthetic. Accents of wood and rattan play with the neutral color palette that Vince is famous for, and vintage statement sofas from Cassina establish an innate sense of comfort and relaxed vibes. The store will span 1,900 square feet and will feature collections of menswear, womenswear, footwear, handbags and Vince home products. On top of that, the shop will offer an assortment of third-party and co-branded collections, including a swim capsule design in collaboration with Nu Swim that will showcase exclusive colorways inspired by California. “The Hamptons is a key market for Vince, especially with many of our customers now having set up permanent residence in this coastal community,” says David Stefko, Vince’s interim CEO and CFO. Moving along with the trends, Vince’s Hamptons location is sure to become a local hot spot, with impeccable design and more exciting collaborations to come. 50 Main St., East Hampton
A shot from the Vince x Nu Swim collaboration
Photography by: PHOTOS COURTESY OF BRAND