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First Look: Louis Vuitton Unveils Virgil Abloh's First Spring/Summer 2019 Collection in New York City

By Gary Duff | January 11, 2019 | Style & Beauty National

Virgil Abloh shot to fame as the force behind Off-White, a fashion-forward streetwear and luxury label, and in his new role as artistic director of Louis Vuitton, he hopes to rebrand the fashion giant with his invigorating Spring/Summer 2019 collection.


An iridescent bag with Louis Vuitton insignia imprint is priced at $3,850.

In a modest concrete shop on the second floor of Chrome Hearts in lower Manhattan, fans of Virgil Abloh can buy, for the first time, items from his inaugural Spring/Summer 2019 Louis Vuitton collection.


Louis Vuitton's iconic monogram-appliqued bags remain the same only in style—it returns, in rare form, as a downsized trunk with neon orange chain straps.


Abloh's chain motif can be found throughout the collection, from bags to shoes.

The temporary pop-up shop will remain open for customers to experience a wide range of tailored to casual ready-to-wear clothing, as well as shoes, leather goods, and multi-colored accessories, through January 17 before hitting retailers the following day. Louis Vuitton at Chrome Hearts, 42 Bethune Street, 917-281-1755

Photography by: Photography courtesy Louis Vuitton