Watches of Switzerland is celebrating its latest campaign launch with an inspiring short film and an airstream trailer pop-up with a vintage analog/shift collection in Montauk.
A moment outside the Watches of Switzerland pop-up
This summer the most tasteful timepieces of the East End are on the move. Catch Watches of Switzerland’s curated collection in a roving Airstream trailer filled with luxury timepieces (think Cartier, Omega, Breitling, Analog/Shift, Grand Seiko, TAG Heuer, Ulysse Nardin and MB&F). Set to make appearances at various Hamptons locations throughout the summer, the innovative pop-up is making a stop at Gurney’s Star Island until Aug. 31.
Shoppers can try on a selection of curated watches
There, you can browse and try on watches, enjoy complimentary services and unearth your own adventure-accompanying timepiece treasure. The mobile shop is part of a concept collaboration with Creative Director Jay Guillon that includes a film and Anytime.Anywhere. campaign that tells the story of eight different individuals. The common denominator between each character? The perfect watch that encompasses and accompanies their passions. “We wanted to create an organic concept of experts of various disciplines interacting with the functional-by-nature timepieces that evoke emotions far beyond functionality,” Guillon shares. “You see watches outside of their glass boxes and being used and appreciated by individuals who are experiencing a life well lived in visually impactful destinations across North America. This organic passion comes across in the film and mirrors the passion that watches bring out in what we identified as modern collectors.” 32 Star Island Road, Montauk
The roving Airstream
Photography by: PHOTO COURTESY OF WATCHES OF SWITZERLAND ANYTIME. ANYWHERE
