The ultimate trove or previously loved luxury goods hits its stride in East Hampton.
Pre-owned bags from the likes of Chanel, Hermès and Gucci
It’s not easy to be a perfectionist when your business consists entirely of previously loved merchandise, but that hasn’t stopped Gerard Maione and Seth Weisser from building a thriving network of vintage stores. Founded in 1993 in Manhattan, What Goes Around Comes Around (WGACA) specializes in “authentic luxury”—a term that has a whiff of redundancy and is elastic enough to describe both a gently used crocodile Birkin bag and a faded-to-perfection pair of high-waisted Levi’s 501s. But upon stepping into WGACA’s three-year-old East Hampton outpost, it all makes perfect sense.
“We look at this as the best of the best,” says Maione. “Every piece that we bring in here has our stamp of approval. It’s been authenticated, it’s been checked for condition, and it’s relevant in terms of style. It has an application to the modern wardrobe.”
Seth Weisser and Gerard Maione
Designed by Maione, the 1,300-squarefoot Main Street store combines the graphic lines of an upscale boutique with an abundance of one-of-a-kind pieces displayed in gleaming Romeo Rega vitrines and on refined racks that line the store’s perimeter. Centrally placed tables, including one by Willy Rizzo, showcase silk scarves, beach-ready straw hats and the latest denim renaissance (spoiler alert: acid-washed). Weary companions can observe from one of the Milo Baughman armchairs. “The store experience, the fixtures—these things are very important to us,” notes Maione. “We want customers to feel like they’re walking into a cutting-edge, forward-looking environment.” 48 Main St., East Hampton, 631.324.0874, whatgoesaroundnyc.com
WGACA’s East Hampton outpost, the perfect mix of modern and vintage
With an eye to past hits, future trends and fresh arrivals, we’ve rounded up this summer’s five hottest WGACA finds.
The Levi’s 501s: For a fresh take on an East End staple, try a vintage pair of jeans. The years have been remarkably kind to them.
Anything (and everything) Chanel: The East Hampton store is filled with previously loved items bearing the storied French fashion house’s interlocking C’s.
The kimono: Customers adore these elegant robes, which date from the 1950s to the 1970s.
The Hermès scarf: Suitable for framing or wearing (in a myriad of very French ways), these secondhand silk squares are perennial best-sellers.
The belt bag: A mystery to those who will forever shun the “fanny pack,” this hands-free carrier is a summertime favorite.
Photography by: PHOTOS COURTESY OF WHAT GOES AROUND COMES AROUND