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Explore Finery Co-Founder Whitney Casey's Southampton Home

By Jean Nayar | August 21, 2018 | Home & Real Estate

Former television personality and Finery co-founder and CEO Whitney Casey worked with designer Jessica Ayromloo to make her personality-filled Hamptons home a house of fun.


Style impresario Whitney Casey is not your typical Hamptonite. “I had a live talk show out of Houston, Texas,” she says. “And in Texas, everything is bigger, and it is all denim and diamonds.” So it’s hardly surprising that the home she shares with her husband in Southampton is not your typical Hamptons beach house. “I have to pay H-town homage,” she explains of her vision for its design, which is all about entertaining and having a good time. “I say, ‘Hell, yes!’ to maximum fun and a minimum of seriousness.”

whitney-casey-2.jpgA pair of 1950s Harvey Probber round chairs, a trio of Willy Rizzo tables from the ’70s, a painting by Ryan Tomcho and a rug from Mansour Modern add comfort and panache to the living room.

Casey’s distinct point of view starts at the front door. “I was certain I didn’t want anything to do with a blue-colored door,” says the news correspondent-turned-style influencer. “It just seemed so obvious… house near the beach… have a beach feel? No way!” Having worked with ultracreative designer Kelly Wearstler on her home in Austin and her loft in Soho, Casey knew she wanted this house to reflect some of the rarefied style of her other residences. Both homes are “super glam,” she says. “Kelly’s ideas are ridiculously original and individualistic.” And having befriended designer Jessica Ayromloo, who worked alongside Wearstler on the other dwellings, Casey turned to the young designer to bring a fresh reflection of her personal style to her Hamptons home. “After trying every shade of nude/peach/mango/flamingo, Jessica and I found this dreamy color of ‘flesh’ and went with it. The rest of the house’s personality kind of grew out of that,” Casey says.

whitney-casey-4.jpgThe library’s focal point is a vintage chandelier, set over a resin table from Ayromloo and a rug by Kyle Bunting.

In addition to her history in Texas, Casey’s media background has also shaped her lively point of view. Before she launched her newest business, Finery—a digital wardrobe platform that uses predictive analytics to give women insights on how best to style themselves and spend their money—Casey was a television anchor and correspondent for CNN, CBS and ABC News, as well as an Emmy-winning talk show host. So her idea here was to fill the rooms with “maximum personality” and a “playful element” that would reflect her multifaceted style sensibilities. She knew Ayromloo would help her pull this off with finesse.

whitney-casey-3.jpgThe guest bedroom is a study in contrasts, with wallpaper by Cannon/Bullock, a vintage mannequin repainted in black, a custom suede-covered bed from Ayromloo and a vintage Stilnovo chandelier.

The pair started by giving each room a name and a theme that influenced the decor. “The Bunny Room is pretty funny,” says Casey. “There’s a piece of art with this bunny and some strange sidekick animal—both are hanging out and totally look high, like they haven’t slept in years and are rolling back from a late-night rave,” she laughs. Next to it is the Cyrano Room—named for Cyrano de Bergerac—with “a painting above the four-poster cane bed that features a dude with a rather large schnoz,” she says. Another room, called XL-TEX, is decked out in denim in a nod to Houston. Even the eight-bedroom house itself reflects its larger-than-life owner. “It is a classic Hamptons barn-style house, except with some steroids, as it goes over the tree line—sorry, neighbors, supersize me!” She adds with a smile, “Basically, my fashion sensibilities are the same. I always like to have one playful, slightly ridiculous piece on as part of the outfit, along with something serious—just confuses the hell out of people.”

whitney-casey-5.jpgIn the dining room, stools by Jessica Ayromloo pair with classic Eero Saarinen chairs at a custom reclaimedwood table beneath a Lindsey Adelman chandelier.

Thanks to Ayromloo’s smart styling, the house suits Casey to a T. “Her abilities and talents are limitless, yet she finds a way to maintain amazing personal relationships with everyone she works with, and that translates into homes that are so perfectly personalized they feel like a second skin,” Casey says of her designer, who is now helping to “refresh” Casey’s NYC loft. “Her work is creative and original, yet it really does let the personalities of the homeowners shine. She gives me so much joy!” And by regularly sharing her home with family and friends, Casey makes a point of spreading those good vibes around.